Use contextual event information for personalization

In this step, you will learn how to leverage contextual event information from a journey to personalize your messages in Journey Optimizer. By incorporating elements such as location, device, past interactions, and real-time data, you can ensure that your messages are not only customized but also timely and contextually relevant. By the end of this step, you will be able to use contextual event information to enhance the personalization of your marketing messages.

Next, you will explore how to use helper functions to transform personalization values and understand different use cases for these functions in Journey Optimizer.