Explore the personalization editor in Journey Optimizer

In this step, you will explore the personalization editor within Journey Optimizer. You will learn how to tailor content to individual customers by integrating their specific details into your marketing messages. Discover how to personalize various elements such as images, subject lines, and offers based on customer context. Understand how to use reusable content blocks to maintain consistency and save time across campaigns. Additionally, learn how Journey Optimizer's integration with other Adobe solutions enhances your ability to deliver hyperpersonalized experiences.

Next, you will learn how to add profile-based personalization to a message and use audience membership as a pre-condition to a personalization block.