- Adobe Target Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Implement Target overview
- Before you implement
- Client-side web: implement Target
- Overview: implement Target for client-side web
- Adobe Experience Platform Web SDK implementation
- at.js implementation
- On-device decisioning
- How at.js works
- How to deploy at.js
- at.js functions
- at.js functions overview
- adobe.target.getOffer()
- adobe.target.getOffers() - at.js 2.x
- adobe.target.applyOffer()
- adobe.target.applyOffers() - at.js 2.x
- adobe.target.triggerView() - at.js 2.x
- adobe.target.trackEvent()
- mboxCreate() - at.js 1.x
- targetGlobalSettings()
- mboxDefine() and mboxUpdate() - at.js 1.x
- targetPageParams()
- targetPageParamsAll()
- registerExtension() - at.js 1.x
- sendNotifications() - at.js 2.1
- at.js custom events
- Debug at.js using the Adobe Experience Cloud Debugger
- Use cloud-based instances with Target
- at.js frequently asked questions
- at.js version details
- Upgrading from at.js 1.x to at.js 2.x
- at.js cookies
- Understand the Global mbox
- Target for mobile apps
- Target for mobile apps overview
- How Target works in mobile apps
- Enable Target in the SDK
- iOS - create a Target location and success metric
- iOS - send custom user data
- Send activity information to Adobe Analytics
- Target mobile preview
- Prefetch offer content
- Target for mobile apps FAQ
- Use Location Service
- Server Side: implement Target
- Hybrid implementation
- Email: implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Initial provisioning - A4T FAQ
- Activity settings - A4T FAQ
- View reports - A4T FAQ
- Redirect offers - A4T FAQ
- Lift and confidence - A4T FAQ
- Metric definitions - A4T FAQ
- Inflated visit and visitor counts - A4T FAQ
- Classifications - A4T FAQ
- Share metrics, audiences, and reports - A4T FAQ
- Legacy SiteCatalyst to Test&Target Integration - A4T FAQ
- Expected data variances between Target and Analytics when using and not using A4T
- Experience Cloud Audiences
- Integrate Target with Adobe Audience Manager
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Preview Automated Personalization activities with experience preview URLs
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Reports overview
- Report settings
- Auto-Target Summary report
- Automated Personalization Summary reports
- Personalization Insights report
- Offer reporting groups in Automated Personalization
- Experience Performance report (MVT)
- Location Contribution report (MVT)
- Analytics for Target (A4T) reporting
- Conversion rate
- Downloading data in a CSV file
- Reporting FAQ
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Target release notes (current)
These release notes provide information about features, enhancements, and fixes for each Adobe Target Standard and Target Premium release. In addition, release notes for Target APIs, SDKs, the JavaScript library (at.js), and other platform changes are also included, when applicable.
IMPORTANT
mbox.js end-of-life: As of March 31, 2021, Adobe Target no longer supports the mbox.js library. Post March 31, 2021, all calls made from mbox.js will gracefully fail and impact your pages that have Target activities running by serving default content.
Migrate to the most recent version of the new Adobe Experience Platform Web SDK or the at.js JavaScript library to avoid any potential issues with your sites. For more information, see Overview: implement Target for client-side web.
(The issue numbers in parentheses are for internal Adobe use.)
at.js 2.6.0 (July 16, 2021)
- Added secure attribute to cookies whenever at.js settings
secureOnlyis set totrue. - Response tokens are now available when using
triggerView(). - Fixed an issue related to the
CONTENT_RENDERING_NO_OFFERSevent. Now this event is triggered correctly whenever there is no content returned from Target. - Anlytics for Target (A4T) click metrics details are correctly returned when using
prefetchrequests. - UUID generation no longer uses
Math.random(), but relies onwindow.crypto. - The
sessionIdcookie expiry is correctly extended on every network call. - The Single Page Application (SPA) view cache initialization is now correctly handled and honors
viewsEnablesettings.
Target Standard/Premium 21.6.1 (June 30, 2021)
This release contains the following new features and enhancements. The issue numbers in parentheses are for internal Adobe use.
| Feature | Details |
|---|---|
| Analytics for Target (A4T) | Clicking the “View in Analytics” link on the Reports page from an activity that uses Analytics as the reporting source (A4T), Analysis Workspace now opens. Previously, the link opened Analytics reporting. (TGT-36959) |
Python SDK 1.0.0 (June 16, 2021)
The new Adobe Target Python SDK with on-device decisioning capabilities is now available. This newest addition bolsters the Target suite of server-side SDKs. These SDKS help you integrate with Target and expedite your time to value, in the language of your choice. Server-side integrations are becoming a popular choice given that the market is shifting to a cookie-less world in which first-party data is valuable. Target SDKs are available in the most popular programming languages in the market (Python, Java, JavaScript, C# / .Net).
For more information, see the Python SDK documentation in the Adobe Target SDKs guide.
Adobe Experience Platform Web SDK version 2.5.0 (June 1, 2021)
This release of the Platform Web SDK includes support for the following:
| Feature | Details |
|---|---|
| Redirect support with Analytics for Target (A4T) | The Platform Web SDK now supports Target redirects when using A4T. For more information, see see Analytics for Target implementation. |
Additional release notes and version details
| Resource | Details |
|---|---|
| at.js version details | Details about changes in each version of the Adobe Target at.js JavaScript library. |
Documentation Changes, Past Release Notes, and Experience Cloud Release Notes
In addition to the notes for each release, the following resources provide additional information:
| Resource | Details |
|---|---|
| Documentation changes | View detailed information about updates to this guide that are not included in these release notes. For more information, see Documentation Changes. |
| Release notes for previous releases | View information about new features and enhancements in previous releases of Target Standard and Target Premium. For more information, see Release notes for previous releases. |
| Adobe Experience Cloud release notes | View the latest release notes for the Adobe Experience Cloud solutions. For more information, see Experience Cloud Release Notes. |
Prerelease Information
The following resources let you see what’s coming in the next Target release.
| Resource | Details |
|---|---|
| Adobe Priority Product Update | To receive advance notifications about upcoming product enhancements to Target and other Adobe Experience Cloud solutions, sign up for the Adobe Priority Product Update: https://www.adobe.com/subscription/priority-product-update.html |
| Upcoming release notes | For information about the current month’s Target releases, including prerelease information, see the Target Release Notes - Prerelease page. |
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