You can now include recommendations inside A/B Test (including Auto-Allocate and Auto-Target) and Experience Targeting (XT) activities.
This functionality opens up entirely new capabilities, such as:
To get started, create an A/B Test or Experience Targeting activity using the Visual Experience Composer and use the Insert Before, Insert After, or Replace With action to add recommendations to an experience.
Start the three-step guided workflow using the Visual Experience Composer (VEC) to create an A/B Test or Experience Targeting (XT) activity.
For A/B Tests, remember that you can choose the Auto-Allocate option to automatically push traffic to the best-performing recommendations or the Auto-Target option to assign visitors to tailored recommendations experiences based on their profile.
While creating an experience, click the element you want to add a recommendation to as an offer, select the Insert Before, Insert After, or Replace With action, then select Recommendation.
The following illustration shows the Insert After > Recommendation option.
Select from the following options to view popular recommendations criteria by page type:
Select the desired criteria, then click Next.
Select the desired design, then click Next.
In the Options dialog box, specify the following:
Finish configuring the A/B Test or XT activity using the three-part guided workflow.
There are two ways you can edit an offer’s configuration:
Click the offer you want to edit, then click Edit.
Choose from the following options:
Make your edits.
Click the Modifications icon (
</> ) to display the Modifications pane.
Hover over the desired action, then click the Edit icon.
Make your edits.
There are two ways to delete a recommendations offer:
Click the offer you want to remove, then click Layout > Remove.
Click the Modifications icon ( </> ) to display the Modifications pane.
Hover over the desired action, then click the Delete icon.
The recommendations offer’s (algorithm) status displays at the bottom of the Overview page for A/B Test and XT activities that contain Recommendations offers: