Understand the Target UI

The user interface is arranged in a logical and user-friendly format to help you get the most out of Adobe Target. The following brief overview will help you get familiarized with Target and provides links for more in-depth information and step-by-step instructions.

The header at the top of the Target UI contains tabs and options to help you navigate the different capabilities of the solution, as well as switch organizations and Adobe Experience Cloud solutions, get help and notifications, manage your Adobe profile, and log out of Target.

Target header

The tabs along the left side let you access the various capabilities of Target, which we’ll discuss later. Let’s start by discussing the options on the right side before jumping into the tabs.


An organization is the entity that enables an administrator to configure groups and users, and to control single sign-on in the Adobe Experience Cloud. The organization functions like a log-in company that spans all the Experience Cloud products and solutions. Most often, an organization is your company name. However, a company can have many organizations.

Select the desired organization the Organization drop-down list if your company has multiple organizations:

Organization drop-down list


The Apps switcher lets you quickly access the Adobe Experience Cloud solutions that you have access to.

Apps switcher


The Help icon lets you access information, videos, blogs, and more to help you use Target more effectively. You can create a support ticket, find support telephone numbers, ask questions via Twitter, or provide feedback about Target to let us know how we are doing.


Notifications and announcements

The Notifications and Announcements panels help keep you up to date about all things Adobe Target. Proactive notifications help keep you abreast of the status of Adobe products and Adobe Experience Cloud solutions. Proactive announcements alert you to outage events and maintenance events.


More in-depth information can be found on the Adobe Status page. For more information, see System status updates and proactive notifications.


Click your profile avatar to edit your Adobe Experience Cloud preferences or to sign out of Target. You can also access or edit your Adobe profile.

Profile avatar

Now let’s discuss the tabs along the left side of the Target header.


The Activities list is the default view when you open Target. You can create new activities from this page and manage existing activities.

Activities list

See Activities for in-depth information about the activity types available in Target and to learn more about the Activity list’s user interface.


Click the Audiences tab to display the Audiences list where you can create new audiences and manage existing audiences.

Audience list

An audience is a group of similar activity entrants who will see a targeted activity. An audience is group of people with the same characteristics, such as a new visitor, a returning visitor, or returning visitors from the Midwest. The Audience feature allows you to target different content and experiences to specific audiences to optimize your digital marketing by displaying the right messages to the right people at the right time. If a visitor is identified as part of a target audience, Target determines which experience to display, based on criteria defined during activity creation.

See Create audiences for in-depth information about the audience types in Target and to learn more about the Audience list’s user interface.


Click the Offers tab to display the Offers list where you can create new experiences and offers and manage existing experiences and offers.

Offers list

An experience can be an offer, image, text, button, video, combination of these various elements on a page, an entire web page, or a set of pages that perhaps form a purchase funnel or some other logical sequence of pages. It can also be the response of a voice assistant, a customer service script, or even a personalized flavor from a drink machine. You test or personalize experiences in Target activities.

See Offers for in-depth information about the offer types in Target and to learn more about the Offer list’s user interface.


Click the Recommendations tab to access Target Recommendations.


Recommendations activities are available as part of the Target Premium solution . They are not available in Target Standard without a Target Premium license. For more information, see Target Premium in Introduction to Target.


Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms. Recommendations help direct customers to relevant items they might otherwise not know about.

See Recommendations for in-depth information about Recommendations in Target and to learn more about the Recommendations user interface.


Click the Administration tab to access the Administration pages.

Adminstration pages

The Administration pages let you administer Target, including configuration settings for the Visual Experience Composer (VEC), reporting, Scene7 configuration, implementation, hosts, environments, response tokens, and users.

See Administer Target overview for in-depth information and to learn more about the user interface.

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