Use Target with Adobe Campaign to optimize email content.
To optimize your email content–for example, to display different offers for male and female recipients–you can create a redirect offer in Target, then use Adobe Campaign to manage the email offers.
The integration takes place when the email is opened. When the customer opens the email, a call is made to Target and a dynamic version of the content appears. The content consists of a static image supported by all browsers. Target tracks the reaction to the offer at the audience or session level and that data is available in Target reports.
Target can track the following data:
There are several limitations:
Because only an image can be used, content cannot be personalized.
Tracking is not consolidated in Adobe Campaign.
No unified user experience.
You must use both Target and Campaign to set up different parts of the integration:
When using a rawbox and Target, see the important security notice under Create allowlists that specify hosts that are authorized to send mbox calls to Target.
Before you use Adobe Campaign to set up your targeted email offers, set up the following in Target:
Two or more Target redirect offers
A Target activity with an experience for each offer and the desired success metric.
See Redirect to a URL.
Start the activity in Target before setting up the Campaign portion of the integration.
For more information, refer to the Adobe Campaign documentation.