This topic contains answers to questions that are frequently asked about activity setup and using Analytics as the reporting source for Target (A4T).
For a full list, see “Supported Activity Types” in Adobe Analytics as the Reporting Source for Adobe Target (A4T).
For activities using Analytics as the reporting source (A4T), the goal metric uses the “Increment Count & Keep User in Activity” and “On Every Impression” settings. These settings are not configurable.
For more information, see “While configuring my goal metrics, why can’t I access the Advanced Settings options?” in Metric definitions - A4T FAQ.
When an activity is created, Target sends a classification file to Analytics. Although Analytics is capturing and processing the data, it does not show that in the reports until the classification file has been updated. This process can take up to 24 hours. If after 48 hours you don’t see your data, please contact Client Care. Alternately, if you know you launch an activity, you can create the activity a few days beforehand and the classifications are sent when the activity is saved. That way, data appears in the reports upon launch. Please note that it takes 45-90 minutes for data to be processed in Analytics.
You can change your Reporting Settings options in Administration.
The Reporting Source drop-down list is enabled in the Goal & Settings screen for creating and editing activities.
To always use Analytics as the reporting source, select Adobe Analytics from the drop-down list in Administration.
The following is true assuming the visitorId does not change for a visitor between visits.
If the traffic-allocation percentage is adjusted mid-activity, it’s possible that a visitor could move between targeted and control experiences.
If the percentages are not adjusted mid-activity, a visitor who initially sees the control is always sent to control. A visitor that is sent to targeted experiences is always sent to targeted experiences.
You cannot use an Analytics metric with a segment applied as the optimizing goal in an Auto-Allocate activity. As a workaround you can define a Custom Event that achieves the same objective and use that as the optimizing goal metric.