Audiences in Adobe Target determine who will see content and experiences in a targeted activity.
Audiences are used anywhere targeting is available. When targeting an activity, you can either select a reusable audience from the Audiences list, create an activity-specific audience and target it, or combine multiple audiences to create an ad hoc audience.
You can also use audience data collected by Analytics for real-time targeting and personalization in Adobe Target and other Experience Cloud solutions. See Audiences in the Core Services User Guide.
Target defines two types of audiences:
Targeting Audiences: Used to deliver different content to different types of visitors.
Reporting Audiences: Used to determine how different types of visitors respond to the same content so you can analyze your test results.
In Target, you can configure reporting audiences only if you use Target as your reporting source. If you use Adobe Analytics as your reporting source (A4T), you must configure your reporting audiences within Analytics.
To access the Audiences list, click Audiences in the top menu bar:
The Audiences list contains all of the audiences that you can use in your activities. Use the Audiences list to create, edit, delete, copy, or combine audiences. The list also shows the source where the audience was created (Target, Target Classic, Adobe Audience Manager (AAM), Experience Cloud, and so forth). Predefined audiences, such as “New Visitors” and “Returning Visitors,” cannot be renamed.
When working with audiences that were originally created in AAM, Target alerts you if you reference an audience in Target activities that have later been deleted in AAM.
You can also target custom profile parameters and
user. parameters. When adding an audience, click Add Rule > Visitor Profile, then choose the parameter you want to use to target your activity. If the desired parameter does not appear, the parameter has not been fired by an mbox. Other custom mbox parameters are available in the Custom Parameters drop-down list.
Use the search box to search your Audiences list. You can search for any part of an audience name, or you can enclose a specific string in quotes.
You can sort the Audiences list by audience name or by the date when it was last modified. To sort by name or date, click the column header, then select to display audiences in ascending or descending order.
You can view audience definition details on a pop-up card in various places in the Target UI without opening the audience. This functionality applies to audiences created in Target Standard/Premium and audiences imported from Target Classic or created via API.
For example, the following audience definition card is accessed by hovering over an audience on the Audience List, then clicking the View icon:
The following audience definition card is accessed by clicking the View icon on an activity’s Overview page:
Click the Audience Usage tab to see other activities that reference that audience, if applicable. This way you can avoid accidental impact to other activities while editing audiences. Information includes Live Activities, Inactive Activities, Archived Activities, And Syncing Activities. This feature is available for all audiences (Library audiences and activity-only audiences).
If an audience is combined with another audience and the combined audience is used to create an activity, the usage information for both audiences will list that newly created activity.
The following audience definition card is for an audience imported from the Adobe Experience Cloud. In this instance, the audience was imported from Adobe Audience Manager (AAM).
The following details are available for these imported audience types:
|Mobile audience||Marketing Name, Vendor, and Model.
Monitoring: Monitoring service equals true.
No Monitoring Service: Monitoring service equals false.
|Audiences using the NOT operator||Single Rule: Target displays the audience in the format
Keep the following points in mind as you work with imported audiences:
This video includes information about using audiences.