Data Collaboration in the First-party Data Context

Delivering on the experience promise, with access to less data. Whether you’re an advertiser, publisher, or agency, this webinar will help unlock the opportunities for data collaboration in a future without third-party cookies.

Key Takeaways:

  • How to incorporate data collaboration models in the first-party data context, with consumer consent.
  • Creating brand-to-brand and publisher-direct partnerships that deliver on the experience promise.
  • Uncovering insights for differentiated marketing use cases within a privacy first consumer journey.

Additional Information

Segment Match overview

Audience Marketplace for Data Buyers

People-Based Destinations

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