Analytics mapping

Learn how to map mobile data to Adobe Analytics.

The event data which you collected and sent to Platform Edge Network in earlier lessons is forwarded to the services configured in your datastream, including Adobe Analytics. You just need to map the data to the correct variables in your report suite.

Prerequisites

• Understanding of ExperienceEvent tracking.
• Successfully sending XDM data in your sample app.
• Datastream configured to Adobe Analytics

Learning objectives

In this lesson, you will:

• Understand automatic mapping of Analytics variables.
• Set up processing rules to map XDM data to Analytics variables.

Automatic mapping

Many of the standard XDM fields are automatically mapped to Analytics variables. See the full list here.

Example #1 - s.products

A good example is the products variable which can’t be populated using processing rules. With an XDM implementation, you pass all the necessary data in productListItems and s.products are automatically populated via Analytics mapping.

This object:

"productListItems": [
    [
      "name":  "Yoga Mat",
      "SKU": "5829",
      "priceTotal": "49.99",
      "quantity": 1
    ],
    [
      "name":  "Water Bottle",
      "SKU": "9841",
      "priceTotal": "30.00",
      "quantity": 3
    ]
]

Would result in the following:

s.products = ";Yoga Mat;1;49.99,;Water Bottle,3,30.00"

Example #2 - scAdd

If you look closely, all events have two fields value (required) and id (optional). The value field is used to increment the event count. The id field is used for serialization.

This object:

"commerce" : {
  "productListAdds" : {
    "value" : 1
  }
}

Would result in the following:

s.events = "scAdd"

This object:

"commerce" : {
  "productListAdds" : {
    "value" : 1,
    "id": "321435"
  }
}

Would result in the following:

s.events = "scAdd:321435"

Validate with Assurance

Using the Assurance QA tool you can confirm that you’re sending an ExperienceEvent, the XDM data is correct and the Analytics mapping is happening as expected. For example:

1. Send a productListAdds event.

   var xdmData: [String: Any] = [
     "eventType": "commerce.productListAdds",
     "commerce": [
       "productListAdds": [
         "value": 1
       ]
     ],
     "productListItems": [
       [
         "name": "neve studio dance jacket - (blue)",
         "SKU": "test-sku",
         "priceTotal": 69
       ]
     ]
   ]
   let addToCartEvent = ExperienceEvent(xdm: xdmData)
   Edge.sendEvent(experienceEvent: addToCartEvent)
   

2. View the ExperienceEvent hit.

   

3. Review the XDM portion of the JSON.

     "xdm" : {
       "productListItems" : [ {
         "priceTotal" : 69,
         "SKU" : "test-sku",
         "name" : "neve studio dance jacket - (blue)"
       } ],
       "timestamp" : "2021-10-22T22:03:37Z",
       "commerce" : {
         "productListAdds" : {
           "value" : 1
         }
       },
       "eventType" : "commerce.productListAdds",
       //...
     }
   

4. Review the analytics.mapping event.

   

Note the following in the Analytics mapping:

• ‘events’ was populated with ‘scAdd’ based on commerce.productListAdds.
• ‘pl’ (products variable) was populated with a concatenated value based on productListItems.
• There is other interesting information in this event including all the context data.

Mapping with Context Data

XDM data forwarded to Analytics gets converted into context data including both standard and custom fields.

The context data key is constructed following this syntax:

a.x.[xdm path]

For example:

//Standard Field
a.x.commerce.saveforlaters.value

//Custom Field
a.x._techmarketingdemos.appinformationa.appstatedetails.screenname

Here is what a processing rule using this data might look like:

Addition information about processing rules and context data can be found here.

Next: Experience Platform

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