Retargeting with Web Personalization Data retargeting-with-web-personalization-data
Remarketing targets prospects who have visited your site in the past with display advertising based on who they are and what they did. Personalized retargeting targets specific audiences with relevant ads based on industry, named accounts, and known person data.
Web Personalization currently appends data to the following remarketing platforms:
Web Personalization sends the following data through to the remarketing platforms to create audiences and run remarketing ad campaigns:
Remarketing Configuration remarketing-configuration
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Go to Retargeting.
note note NOTE The Retargeting Configuration is per domain or subdomain. Activate the other domains if you want to send data from those domains through to the retargeting platform. -
Activate Settings for Google Analytics or Google Universal Analytics per domain.
note note NOTE You need to have the Google Retargeting Tag implemented on your website. If you already setup your Integration with Web Personalization and Google Analytics, you do not need to edit this part as it is the same configuration under Account Settings. 
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Activate the configuration for Facebook. Click and expand the Facebook accordion, Click On to send the respective Event and data through to Facebook Audience Manager. Click Save.
note note NOTE You need to have Facebook Custom Audience Pixelinstalled your website for this feature to work. 
Creating Segmented Audience creating-segmented-audience
A Segmented Audience allows you to select an existing Segment as an audience to use for retargeting campaigns. For example, selecting your Known Person segments.
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Click Create Segmented Audience.
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Enter audience Name, select Channels, and select Segment from the list of existing Segments.
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Click Save.
You have now completed the Retargeting Setup in Web Personalization, login to your retargeting platforms and create your audiences based on this data and set up your retargeting ad campaigns.