Read the following scenario and try to determine the numbers that should be in the grid.
|(MT) Opty Created||
|(MT) Pipeline Created||
|(MT) Opty Won||
|(MT) Revenue Won||
Remember attribution rule #3. Jason had program success AFTER the opty was created. Therefore, the webinar can’t get credit for the creation of the opportunity. Only credit for the Opty won.
Therefore, (Content) has 100% of credit for the Opty creation and pipeline, but only 50% credit for the opty won.
Try all of the examples and you will be an attribution pro!