Understanding Email Programs

Last update: 2023-07-21

Say hello to your new Marketo friend, the email program. Send out emails, create A/B tests, and track your results all in one place.

Control Panel

Four boxes keep you focused. Audience defines the “who,” Email provides the “what,” Schedule defines “when,” and Approval makes it ready to go.

A/B Testing

A/B testing allows you to prove which email is best.

Learn about the following A/B tests:



Some prefer using email programs over sending an email via a smart campaign because of the program’s detailed reporting dashboard.

Enjoy the fruits of your labor. Dashboards show you email program and A/B test performance at a glance.


Email programs play well with other programs.

Use an email program to send out a webinar invitation, for example.

Use an email program inside a default program to keep things organized.


In order to get an existing email program into another program, you have to clone it.


Email programs cannot be nested in engagement programs. They also can’t be re-sent, and can only run one test at a time.

Schedule Settings

Now that you understand Email Programs, get started with one of the related articles below!

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