Create an Interactive Webinar

Last update: 2023-10-12

Create an Interactive Webinar in a few easy steps.

  1. Go to Marketing Activities.

  2. Right-click the desired folder and select New Program.

  3. Name the program. Under Program Type, select Event.

  4. Click the Channel drop-down and select any channel that has Event with Webinar in its “Applies To” column. In this example, we’re choosing Webinar.


    To see which Channels apply to Event with Webinar, go to Admin > Tags. “Applies To” should be the middle column. Learn more about “Applies To” in Step 5 of this article.

  5. Choose Interactive Webinars and click Next.


    Information on partner webinars can be found here.

  6. Set the maximum audience size for your webinar and how long it will last.

  7. Schedule the date/time of your webinar and click Create.

Your Interactive Webinar is created. You can add presenters and/or co-hosts.


Co-hosts and Presenters can be external users and do not need to have access to Marketo Engage. You would just need to provide them with the Webinar URL.

Now, it’s time to design your webinar.

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