Ad network integrations connect Marketo’s unique audience data to your paid media systems so you can run more targeted, personalized digital ad campaigns. These integrations currently work with Facebook, LinkedIn, and Google.
Capabilities include:
Sending audiences to paid media systems in order to target known prospects with personalized display ads to nurture or reactivate them
Ingesting leads or data from paid media systems into Marketo
Uploading offline conversion data to paid media systems, optimizing lead acquisition and nurture efforts
Retargeting of website visitors, using Web Personalization, to drive them back to your website
You can use integrations to:
Audience Data | Lead Ingestion | Offline Conversion | |
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