Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
A single person in the database can be in many different static lists.
The difference between a Static and Smart List is crucial to understand.
|Smart List||Based on defined rules|
|Static List||Based on adding/removing each person|
One of the most common mistakes is thinking you can remove a person from a list by simply “deleting the person.” This is wrong. Deleting the person will delete them from the entire database, not just the list.
Dragging people into a list in the tree
Enjoy the power of the LIST!