Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
A single person in the database can be in many different static lists.
The difference between a Static and Smart List is crucial to understand.
|Smart List||Based on defined rules|
|Static List||Based on adding/removing each person|
One of the most common mistakes is thinking you can remove a person from a list by simply “deleting the person.” This is wrong. Deleting the person will delete them from the entire database, not just the list.
Smart campaign flow step (Add to List, Remove from List)
Dragging people into a list in the tree
Enjoy the power of the LIST!