Program Member custom fields allow you to collect program-specific data for each member. They can be used in: Marketo forms, Smart List filters and triggers, and Smart Campaign flow actions. The data is viewable in the program’s Members tab.
Program Member custom fields do not have an integration with Salesforce Campaign Member fields at this time.
In Marketo, click Admin.
Click Field Management.
Click New Custom Field.
Click the Object drop-down and select the desired object.
Person and Program Member custom fields cannot share the same name.
Fill out the remaining fields and click Create.
Types supported for Program Member custom fields are: boolean, date, datetime, float, integer, string, URL. Learn more about field types.
|Company||The name of the company associated with the person.|
|Opportunity||An opportunity can be associated with a person or account as a potential future sale. They usually enter Marketo through a CRM, or via API.|
|Person||An individual in your Marketo database that you’re engaging with through marketing campaigns.|
|Program Member||Person who is also a member of a program|