Managing User Roles and Permissions

December 16, 2024

Set, create, and edit user roles and assign them to users. This allows you to control the areas and functionality that each Marketo user has access to.

For example, a marketing user typically needs broad access across the application, to create, modify, and deploy emails, landing pages, and programs. A web designer, on the other hand, spends almost all their time in the Design Studio, creating assets for use in emails and landing pages. And while company leaders make extensive use of Marketo’s reports in the Analytics area, they may not need to create or drive the assets or programs themselves.

NOTE
Admin Permissions Required

Marketo provides several built-in roles, with different levels of access:

  • Admin - all parts of the application, including the Admin section
  • Standard User - all parts of the application, except the Admin section
  • Marketing User - all parts of the application, except the Admin section
  • Web Designer - only the Design Studio
  • Analytics User - only the Analytics section

You cannot edit the Admin and Standard User roles, but you can edit the others. You can also create new custom roles to match the particular organizational structures in your company.

Marketo with Adobe Identity

If you’re using Marketo with Adobe Identity, the list of profile descriptions can be found here.

Assign Roles to a User

You can assign roles to a user when you create users for the first time or by editing an existing user.

  1. Go to the Admin area.

  2. Click Users & Roles.

  3. From the list, select the user you wish to edit and click Edit User.

  4. Under Roles, select the roles you want to assign to the user, based on the permissions they need, and click Save.

    NOTE
    To learn about each role, see Descriptions of Role Permissions.

Create a New Role

Sometimes, your organization has employees in very specific roles that require a custom combination of permissions.

  1. Go to the Admin area.

  2. Click Users & Roles.

  3. Click the Roles tab.

  4. Click New Role.

  5. Enter a Role Name, a Description (optional), and select the permissions that users in this role will need.