Configure offers selection in decisions

If several offers are eligible for a given placement, you can choose the method that will select the best offer for each profile when configuring a decision. You can rank offers by:

Offer priority
Ranking formula
AI ranking

Offer priority

By default, when several offers are eligible for a given placement in a decision, the offers with the highest priority will be delivered to the customers first.

Offers’ priority scores are assigned when creating an offer. Learn how to create a personalized offer in this section.

Ranking formula

In addition to offer priority, Journey Optimizer allows you to create ranking formulas. These are formulas that determine which offer should be presented first for a given placement, rather than taking into account the offers’ priority scores.

For example, you can boost the priority of all offers where the end date is less than 24 hours from now, or boost offers from the “running” category if the profile’s point of interest is “running”.

Learn how to create a ranking formula in this section.

Once a formula has been created, you can assign it to a placement in a decision. To do this, follow the steps below:

Create a decision or edit an existing one. See Create decisions.
Add the placements that will contain your offers. See Create placements.
For each placement, add a collection. See Create collections.
Select Formula as the ranking method, then click Add ranking.
Select the desired formula, then click Select.

The ranking formula is now associated to the placement.

If multiple offers are eligible to be presented in this placement, the decision will use the selected formula to calculate which offer to deliver first.

AI ranking

You can also use a trained model system that automatically ranks offers to display for a given profile by selecting a ranking strategy. Learn how to create a ranking strategy in this section.

Once a ranking strategy has been created, you can assign it to a placement in a decision. To do this this, follow the steps below:

Create a decision or edit an existing one. See Create decisions.
Add the placements that will contain your offers. See Create placements.
For each placement, add a collection. See Create collections.
Choose to rank offers by AI ranking from the drop-down list, and click Add ranking.
Select the ranking strategy that you created. All the details of the ranking strategy are displayed.
Click Select. The ranking strategy is now associated with the placement.