Start from scratch

The Email Designer allows you to easily define the structure of your email. By adding and moving structural elements with simple drag-and-drop actions, you can design the shape of your email within seconds.

To start building your email content, follow the steps below:

  1. From the Email Designer home page, select the Design from scratch option.

  2. Start designing your email content by drag and dropping Structure components into the canvas to define the layout of your email.


    Stacking columns is not compatible with all email programs. When not supported, columns will not be stacked.

  3. Add as many Structure components as needed and edit their settings in the dedicated pane on the right.

    Select the n:n column component to define the number of columns of your choice (between 3 and 10). You can also define the width of each column by moving the arrows at the bottom of each column.


    Each column size cannot be under 10% of the total width of the structure component. You cannot remove a column that is not empty.

  4. Expand the Content components section and add as many elements as you need into one or more structure components. Learn more about content components

  5. Each component can be further customized using the Component settings pane on the right. For example, you can change the text style, padding or margin of each component. Learn more about alignment and padding

  6. From the Asset picker, you can directly select assets stored in the Assets library. Learn more about asset management

    Double-click the folder which contains your assets. Drag and drop them into a structure component.

  7. Insert personalization fields to customize your email content from profiles data. Learn more about content personalization

  8. Add dynamic content to adapt the content to the targeted profiles based on conditional rules. Get started with dynamic content

  9. Click the Links tab from the left pane to display all the URLs of your content that will be tracked. You can modify their Tracking Type or Label and add Tags if needed. Learn more about links and message tracking

  10. If needed, you can further personalize your email by clicking Switch to code editor from the advanced menu. Learn more about the code editor


    You will not be able to revert back to the visual designer for this email after switching to the code editor.

  11. Once your content is ready, click Simulate content to check your email rendering. You can choose the desktop or mobile view. Learn more about previewing your email

  12. When your email is ready, click Save.

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