You can leverage all of the web behavioral event data that you are already capturing through Adobe Analytics or Web SDK, and streaming into Adobe Experience Platform, in order to trigger journeys and automate experiences for your customers.
For this to work with Adobe Analytics, you must:
This section only applies for rule-based events and customers who need to use Adobe Analytics or Web SDK data.
If you are using Adobe Customer Journey Analytics, refer to this page.
Data coming from Adobe Analytics or Adobe Experience Platform Web SDK need to be enabled to be used in your journeys.
To do this, follow the steps below:
Browse to the Sources menu.
In the Adobe Analytics section, select Add data
From the list of available Adobe Analytics report suites, select the Report suite to enable. Then, click Next.
Choose if you want to use a Default or Custom schema.
From the Dataflow detail screen, choose a Dataflow name.
Once your configuration is complete, click Finish.
This enables the Analytics source connector for that report suite. Whenever the data comes in, it is transformed into an Experience event and sent into Adobe Experience Platform.
Once this configuration is done, contact Adobe to enable your Journey Optimizer environment to use this data source. This step is only required for Adobe Analytics data sources. To perform this:
Get the data source ID. This information is available in the user interface: browse to the data source you created from the Dataflows tab of the Sources menu. The easiest way to find it is to filter on Adobe Analytics sources.
Contact Adobe Customer Care with the following details:
Subject: Enable Adobe Analytics events for journeys
Content: Please enable my environment to use AA events.
Organization ID: “XXX@AdobeOrg”
Data source ID: “ID: xxxxx”
Once you have a confirmation that your environment is ready, you can use Adobe Analytics data in your journeys.
You can now create an event based on Adobe Analytics or Adobe Experience Platform Web SDK data to be used in a journey.
In the example below, learn how to target users who added a product to their carts:
From Adobe Journey Optimizer, access the Configuration menu.
Then, select Manage from the Events card.
Click Create event. The event configuration pane opens on the right side of the screen.
Fill in the Event parameters:
Name: Personalize the name of your Event.
Type: Choose the Unitary Type. Learn more
Event ID type: Choose the Rule based Event ID type. Learn more
Schema: Select the Analytics or WebSDK schema created before.
Fields: Select the Payload fields. Learn more
Event ID condition: Define the condition to identify the events that will trigger your journey.
Here, the Event is triggered when customers add an item to their carts.
Profile Identifier: Choose a field from your payload fields, or define a formula, to identify the person associated to the event.
When configured, select Save.
Now that the event is ready, create a journey to use it.
From the Journeys menu, open or create a journey. For more on this, refer to this section.
Add your previously configured Analytics event to your journey.
Add an event which will be triggered if an order is completed.
From your Event menu, select the Define the event timeout and Set a timeout path options.
From the timeout path, add an Email action. This path will be used to send an email to customers who didn’t complete an order to remind them that their carts are still available.
Add a Wait activity after your main path and set it to the needed duration.
Then, add an Email action. In this email, the customers will be prompted to give feedbacks on the placed order.
You can now test and publish your journey. Learn more