Journey Optimizer Tutorials
Journey Optimizer enables companies to create cohesive, contextual, and personalized customer experiences. It seamlessly guides customers through their entire journey with the brand, from the initial point of contact to the moment they leave the site, ensuring a connected and satisfying experience at every touchpoint.
This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.
Mobile Learning Hub
The Mobile Learning Hub equips developers, administrators, marketers, and analysts with everything needed to configure inbound and outbound mobile channels and integrate them seamlessly into powerful cross-channel campaigns and journeys.
Latest Experience League Live events
In this Experience League Live session, we explore new surfaces and use cases for customer engagement as brands move beyond one-way, single-channel messaging. Discover how marketing and product teams can create more visible, contextual, and persistent experiences-driving continuous engagement and richer, real-time interactions across channels.
Get to Know Campaign Orchestration in Adobe Journey Optimizer (March 12, 2026)
In this Experience League Live session, see how campaign orchestration in Journey Optimizer manages your large, one‑to‑many multi-channel marketing programs—from audience creation to launch.
Staff picks
Key capabilities and the user interface
Understand the Journey Optimizer's key capabilities and personas. Learn how to navigate the user interface.
Introduction to building a journey
Understand the basics of building a journey in the journey canvas.
Create an audience using the rule builder
Understand how Journey Optimizer (AJO) uses rules to generate audience and learn how to use attributes, events, and existing audiences to create an audience.
Create Content Using AI Assistant for Content Generation
Learn how to use AI Assistant for content generation to generate proactive content variation suggestions for both text and images.
Decisioning end-to-end walkthrough
End-to-end walkthrough of Decisioning in Journey Optimizer
Configure content experiments for in-app messages
Learn how to configure and analyze content experiments to A/B test in-app messages.