Journey Optimizer Videos and Tutorials

Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moments of contact until the customer exits the site.

This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer.

What’s New

  • Create events

    Learn how to configure an event, specify the streaming endpoint and the payload for an event.

  • Configure data sources

    Learn about source connectors and how to configure them in Journey Optimizer

  • Use case - burst message

    Understand the applicable use cases for burst messaging. Learn how to configure a journey for burst messages and which best practices to apply.

Staff Picks

Journey Optimizer Overview Part 1 - Deliver omni-channel journeys (video)

This video shows how brands can use Adobe Journey Optimization to deliver personalized omni-channel journeys to their consumers.

Journey Optimizer Overview Part 2 - Deliver omni-channel journeys (video)

This video shows how brands can use Adobe Journey Optimization's offer decisioning, real-time segment qualification, and business event management to take their consumer journeys to new heights.

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