Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moments of contact until the customer exits the site.
This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer.
Learn how to configure an event, specify the streaming endpoint and the payload for an event.
Learn about source connectors and how to configure them in Journey Optimizer
Understand the applicable use cases for burst messaging. Learn how to configure a journey for burst messages and which best practices to apply.
This video shows how brands can use Adobe Journey Optimization to deliver personalized omni-channel journeys to their consumers.
This video shows how brands can use Adobe Journey Optimization's offer decisioning, real-time segment qualification, and business event management to take their consumer journeys to new heights.