Real-Time Customer Data Platform overview

Built on Adobe Experience Platform, Adobe Real-Time Customer Data Platform (Real-Time CDP) helps companies bring together known and anonymous data from multiple enterprise sources in order to create customer profiles that can be used to provide personalized customer experiences across all channels and devices in real time.

Real-Time CDP includes tools for data governance, identity management, advanced segmentation, and data science so that you can build profiles and define audiences, as well as derive rich insights while being able to enforce strict data governance policies.

Real-Time Customer Data Platform connects to a large ecosystem of partners, not to mention native integrations with Adobe Experience Cloud, so you can seamlessly activate these audiences and deliver great customer experiences across all channels, from on-site or in-app personalization to email, paid media, call centers, connected devices, and more.

With Real-Time Customer Data Platform, you can:

• Achieve a single view of your customer by combining data from across the enterprise.
• Responsibly manage profiles with trusted governance and privacy controls for known and anonymous identifiers.
• Generate actionable insights and scale audiences with AI and machine learning powered by Adobe Sensei and built for marketers.
• Deliver personalized experiences in realtime across all channels and destinations.

Real-Time Customer Data Platform B2B Edition

There is also a different edition of Real-Time CDP available to suit business-to-business organizational needs. Real-Time CDP B2B Edition is purpose-built to expand the functionality of Real-Time CDP for marketers. It has different capabilities enabled within the Adobe Experience Platform ecosystem to better suit operating within a business-to-business service model.

Real-Time CDP B2B Edition allows marketers to create holistic profiles for people and accounts. Specifically you can enrich, segment, and export all of your cross-source data from a centralized store of unified account profiles. This data can be managed using data governance tools that are available at every step of the centralizing process.

See the overview on Real-Time CDP B2B Edition for more comprehensive information.

Additional information

To learn more about Adobe Experience Platform, begin by reading the Experience Platform overview.

The following documentation is recommended to help you get started with Real-Time Customer Data Platform:

• How to get started with Real-Time CDP
• How to ingest data
• How to access profiles
• How to build segments
• How to activate segments to destinations
• How to define and enforce data governance policies