Message format

Prerequisites - Adobe Experience Platform concepts

To understand the message format and profile configuration and transformation process on the Adobe side, please familiarize yourself with the following Experience Platform concepts:

• Experience Data Model (XDM). XDM overview and How to create an XDM schema in Adobe Experience Platform.
• Class. Create and edit classes in the UI.
• IdentityMap. The identity map represents a map of all end-user identities in Adobe Experience Platform. Refer to xdm:identityMap in the XDM field dictionary.
• SegmentMembership. The segmentMembership XDM attribute informs which segments a profile is a member of. For the three different values in the status field, read the documentation on Segment Membership Details schema field group.

Overview

Use the content on this page together with the rest of the configuration options for partner destinations. This page addresses the message format and the profile transformation in data exported from Adobe Experience Platform to destinations. The other page addresses specifics about connecting and authenticating to your destination.

Adobe Experience Platform exports data to a significant number of destinations, in various data formats. Some examples of destination types are advertising platforms (Google), social networks (Facebook), and cloud storage locations (Amazon S3, Azure Event Hubs).

Experience Platform can adjust the message format of exported profiles to match the expected format on your side. To understand this customization, the following concepts are important:

• The source (1) and target (2) XDM schema in Adobe Experience Platform
• The expected message format on the partner side (3), and
• The transformation layer between XDM schema and expected message format, which you can define by creating a message transformation template.

Experience Platform uses XDM schemas to describe the structure of data in a consistent and reusable way.

Source XDM schema (1): This item refers to the schema that customers use in Experience Platform. In Experience Platform, in the mapping step of the activate destination workflow, customers map fields from their XDM schema to your destination’s target schema (2).

Target XDM schema (2): Based on the JSON standard schema (3) of your destination’s expected format and the attributes that your destination can interpret, you can define profile attributes and identities in your target XDM schema. You can do this in the destinations configuration, in the schemaConfig and identityNamespaces objects.

JSON standard schema of your destination profile attributes (3): This example represents a JSON schema of all the profile attributes that your platform supports and their types (for example: object, string, array). Example fields that your destination could support could be firstName, lastName, gender, email, phone, productId, productName, and so on. You need a message transformation template to tailor the data exported out of Experience Platform to your expected format.

Based on the schema transformations described above, here is how a profile configuration changes between the source XDM schema and a sample schema on the partner side:

Getting started - transforming three basic attributes

To demonstrate the profile transformation process, the example below uses three common profile attributes in Adobe Experience Platform: first name, last name, and email address.

Let’s say your platform can receive a message format like:

POST https://YOUR_REST_API_URL/users/
Content-Type: application/json
Authorization: Bearer YOUR_REST_API_KEY

{
  "attributes":
    {
      "first_name": "Yours",
      "last_name": "Truly",
      "external_id": "yourstruly@adobe.com"
    }
}

Considering the message format, the corresponding transformations are as follows:

Profile structure in Experience Platform

To understand the examples further below on the page, it is important to know the structure of a profile in Experience Platform.

Profiles have 3 sections:

• segmentMembership (always present on a profile)
  • this section contains all the segments that are present on the profile. The segments can have one of 3 statuses: realized, existing, exited.
• identityMap (always present on a profile)
  • this section contains all the identities that are present on the profile (email, Google GAID, Apple IDFA, and so on) and that the user mapped for exporting in the activation workflow.
• attributes (depending on the destination configuration, these might be present on the profile). There is also a slight difference to note between predefined attributes and freeform attributes:
  • for freeform attributes, these contain a .value path if the attribute is present on the profile (see the lastName attribute from example 1). If they aren’t present on the profile, they won’t contain the .value path (see firstName attribute from example 1).
  • for predefined attributes, these do not contain a .value path. All mapped attributes that are present on a profile will be present in the attributes map. The ones that are not will not be present (see Example 2 - the firstName attribute does not exist on the profile).

See below two examples of profiles in Experience Platform:

Example 1 with segmentMembership, identityMap and attributes for freeform attributes

{
  "segmentMembership": {
    "ups": {
      "11111111-1111-1111-1111-111111111111": {
        "lastQualificationTime": "2019-04-15T02:41:50.000+0000",
        "status": "existing"
      }
    }
  },
  "identityMap": {
    "mobileIds": [
      {
        "id": "e86fb215-0921-4537-bc77-969ff775752c"
      }
    ]
  },
  "attributes": {
    "firstName": {
    },
    "lastName": {
      "value": "lastName"
    }
  }
}

Example 2 with segmentMembership, identityMap and attributes for predefined attributes

{
  "segmentMembership": {
    "ups": {
      "11111111-1111-1111-1111-111111111111": {
        "lastQualificationTime": "2019-04-15T02:41:50.000+0000",
        "status": "existing"
      }
    }
  },
  "identityMap": {
    "mobileIds": [
      {
        "id": "e86fb215-0921-4537-bc77-969ff775752c"
      }
    ]
  },
  "attributes": {
    "lastName": "lastName"
  }
}

Using a templating language for the identity, attributes, and segment membership transformations

Adobe uses Pebble templates, a templating language similar to Jinja, to transform the fields from the Experience Platform XDM schema into a format supported by your destination.

This section provides several examples of how these transformations are made - from the input XDM schema, through the template, and outputting into payload formats accepted by your destination. The examples below are presented by increasing complexity, as follows:

1. Simple transformation examples. Learn how templating works with simple transformations for Profile attributes, Segment membership, and Identity fields.
2. Increased complexity examples of templates that combine the fields above: Create a template that sends segments and identities and Create a template that sends segments, identities, and profile attributes.
3. Templates that include the aggregation key. When you use configurable aggregation in the destination configuration, Experience Platform groups the profiles exported to your destination based on criteria such as segment ID, segment status, or identity namespaces.

Profile Attributes

To transform the profile attributes exported to your destination, see the JSON and code samples below.

Input

Profile 1:

{
    "attributes": {
        "firstName": {
            "value": "Hermione"
    },
    "birthDate": {}
  }
}

Profile 2:

{
  "attributes": {
    "firstName": {
      "value": "Harry"
    },
    "birthDate": {
        "value": "1980/07/31"
    }
  }
}

Template

{
    "profiles": [
        {% for profile in input.profiles %}
        {
            {% for attribute in profile.attributes %}
            "{{ attribute.key }}":
                {% if attribute.value is empty %}
                    null
                {% else %}
                    "{{ attribute.value.value }}"
                {% endif %}
            {% if not loop.last %},{% endif %}
            {% endfor %}
        }{% if not loop.last %},{% endif %}
        {% endfor %}
    ]
}

Result

{
    "profiles": [
        {
            "firstName": "Hermione",
            "birthDate": null
        },
        {
            "firstName": "Harry",
            "birthDate": "1980/07/31"
        }
    ]
}

Segment membership

The segmentMembership XDM attribute informs which segments a profile is a member of.
For the three different values in the status field, read the documentation on Segment Membership Details schema field group.

Input

Profile 1:

{
  "segmentMembership": {
    "ups": {
      "36a51c13-9dd6-4d2c-8aa3-07d785ea5075": {
        "lastQualificationTime": "2019-11-20T13:15:49Z",
        "status": "realized"
      },
      "788d8874-8007-4253-92b7-ee6b6c20c6f3": {
        "lastQualificationTime": "2019-11-20T13:15:49Z",
        "status": "existing"
      },
      "8f812592-3f06-416b-bd50-e7831848a31a": {
        "lastQualificationTime": "2019-11-20T13:15:49Z",
        "status": "exited"
      }
    }
  }
}

Profile 2:

{
  "segmentMembership": {
    "ups": {
      "32396e4b-16f6-4033-9702-fc69b5e24e7c": {
        "lastQualificationTime": "2021-08-20T17:23:04Z",
        "status": "realized"
      },
      "af854278-894a-4192-a96b-320fbf2623fd": {
        "lastQualificationTime": "2021-08-20T16:44:37Z",
        "status": "existing"
      },
      "66505bf9-bc08-4bac-afbc-8b6706650ea4": {
        "lastQualificationTime": "2019-08-20T17:23:04Z",
        "status": "realized"
      }
    }
  }
}

Template

{
    "profiles": [
        {% for profile in input.profiles %}
        {
            "AdobeExperiencePlatformSegments": {
                "add": [
                {% for segment in profile.segmentMembership.ups | added %}
                "{{ segment.key }}"{% if not loop.last %},{% endif %}
                {% endfor %}
                ],
                "remove": [
                {# Alternative syntax for filtering segments by status: #}
                {% for segment in removedSegments(profile.segmentMembership.ups) %}
                "{{ segment.key }}"{% if not loop.last %},{% endif %}
                {% endfor %}
                ]
            }
        }{% if not loop.last %},{% endif %}
        {% endfor %}
    ]
}

Result

{
    "profiles": [
        {
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "36a51c13-9dd6-4d2c-8aa3-07d785ea5075",
                    "788d8874-8007-4253-92b7-ee6b6c20c6f3"
                ],
                "remove": [
                    "8f812592-3f06-416b-bd50-e7831848a31a"
                ]
            }
        },
        {
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "32396e4b-16f6-4033-9702-fc69b5e24e7c",
                    "af854278-894a-4192-a96b-320fbf2623fd",
                    "66505bf9-bc08-4bac-afbc-8b6706650ea4"
                ],
                "remove": [
                ]
            }
        }
    ]
}

Identities

For information about identities in Experience Platform, see the Identity namespace overview.

Input

Profile 1:

{
    "identityMap": {
        "email": [
            {
                "id": "johndoe@example.com"
            },
            {
                "id": "jd@example.com"
            }
        ],
        "external_id": [
            {
                "id": "123456"
            }
        ]
    }
}

Profile 2:

{
    "identityMap": {
        "email": [
            {
                "id": "jane.doe@example.com"
            }
        ]
    }
}

Template

{
    "profiles": [
        {% for profile in input.profiles %}
        {
            "identities": [
                {% for email in profile.identityMap.email %}
                {
                    "type": "email",
                    "id": "{{ email.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}

                {# Add a comma only if you have both emails and external_ids. #}
                {% if profile.identityMap.email is not empty and profile.identityMap.external_id is not empty %}
                    ,
                {% endif %}

                {% for external in profile.identityMap.external_id %}
                {
                    "type": "external_id",
                    "id": "{{ external.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}
            ]
        }{% if not loop.last %},{% endif %}
        {% endfor %}
    ]
}

Result

{
    "profiles": [
        {
            "identities": [
                {
                    "type": "email",
                    "id": "johndoe@example.com"
                },
                {
                    "type": "email",
                    "id": "jd@example.com"
                },
                {
                    "type": "external_id",
                    "id": "123456"
                }
            ]
        },
        {
            "identities": [
                {
                    "type": "email",
                    "id": "jane.doe@example.com"
                }
            ]
        }
    ]
}

Create a template that sends segments and identities

This section provides an example of a commonly used transformation between the Adobe XDM schema and partner destination schema.
The example below shows you how to transform the segment membership and identities format and output them to your destination.

Input

Profile 1:

{
    "identityMap": {
        "email": [
            {
                "id": "johndoe@example.com"
            },
            {
                "id": "jd@example.com"
            }
        ],
        "external_id": [
            {
                "id": "123456"
            }
        ]
    },
    "segmentMembership": {
        "ups": {
            "36a51c13-9dd6-4d2c-8aa3-07d785ea5075": {
                "lastQualificationTime": "2019-11-20T13:15:49Z",
                "status": "realized"
            },
            "788d8874-8007-4253-92b7-ee6b6c20c6f3": {
              "lastQualificationTime": "2019-11-20T13:15:49Z",
              "status": "existing"
            },
            "8f812592-3f06-416b-bd50-e7831848a31a": {
                "lastQualificationTime": "2019-11-20T13:15:49Z",
                "status": "exited"
            }
        }
    }
}

Profile 2:

{
    "identityMap": {
        "email": [
            {
                "id": "jane.doe@example.com"
            }
        ]
    },
    "segmentMembership": {
        "ups": {
            "36a51c13-9dd6-4d2c-8aa3-07d785ea5075": {
                "lastQualificationTime": "2021-08-31T10:01:42Z",
                "status": "realized"
            }
        }
    }
}

Template

{
    "profiles": [
        {% for profile in input.profiles %}
        {
            "identities": [
                {% for email in profile.identityMap.email %}
                {
                    "type": "email",
                    "id": "{{ email.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}

                {# Add a comma only if you have both emails and external_ids. #}
                {% if profile.identityMap.email is not empty and profile.identityMap.external_id is not empty %}
                    ,
                {% endif %}

                {% for external in profile.identityMap.external_id %}
                {
                    "type": "external_id",
                    "id": "{{ external.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                    {% for segment in profile.segmentMembership.ups | added %}
                    "{{ segment.key }}"{% if not loop.last %},{% endif %}
                    {% endfor %}
                ],
                "remove": [
                    {# Alternative syntax for filtering segments by status: #}
                    {% for segment in removedSegments(profile.segmentMembership.ups) %}
                    "{{ segment.key }}"{% if not loop.last %},{% endif %}
                    {% endfor %}
                ]
            }
        }{% if not loop.last %},{% endif %}
        {% endfor %}
    ]
}

Result

The json below represents the data exported out of Adobe Experience Platform.

{
    "profiles": [
        {
            "identities": [
                {
                    "type": "email",
                    "id": "johndoe@example.com"
                },
                {
                    "type": "email",
                    "id": "jd@example.com"
                },
                {
                    "type": "external_id",
                    "id": "123456"
                }
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "36a51c13-9dd6-4d2c-8aa3-07d785ea5075",
                    "788d8874-8007-4253-92b7-ee6b6c20c6f3"
                ],
                "remove": [
                    "8f812592-3f06-416b-bd50-e7831848a31a"
                ]
            }
        },
        {
            "identities": [
                {
                    "type": "email",
                    "id": "jane.doe@example.com"
                }
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "36a51c13-9dd6-4d2c-8aa3-07d785ea5075"
                ],
                "remove": []
            }
        }
    ]
}

Create a template that sends segments, identities, and profile attributes

This section provides an example of a commonly used transformation between the Adobe XDM schema and partner destination schema.

Another common use case is exporting data that contains segment membership, identities (for example: email address, phone number, advertising ID), and profile attributes. To export data in this manner, see the example below:

Input

Profile 1:

{
    "attributes": {
        "firstName": {
            "value": "Hermione"
        },
        "birthDate": {}
    },
    "identityMap": {
        "email": [
            {
                "id": "johndoe@example.com"
            },
            {
                "id": "jd@example.com"
            }
        ],
        "external_id": [
            {
                "id": "123456"
            }
        ]
    },
    "segmentMembership": {
        "ups": {
            "36a51c13-9dd6-4d2c-8aa3-07d785ea5075": {
                "lastQualificationTime": "2019-11-20T13:15:49Z",
                "status": "realized"
            },
            "788d8874-8007-4253-92b7-ee6b6c20c6f3": {
              "lastQualificationTime": "2019-11-20T13:15:49Z",
              "status": "existing"
            },
            "8f812592-3f06-416b-bd50-e7831848a31a": {
                "lastQualificationTime": "2019-11-20T13:15:49Z",
                "status": "exited"
            }
        }
    }
}

Profile 2:

{
    "attributes": {
        "firstName": {
            "value": "Harry"
        },
        "birthDate": {
            "value": "1980/07/31"
        }
    },
    "identityMap": {
        "email": [
            {
                "id": "harry.p@example.com"
            }
        ]
    },
    "segmentMembership": {
        "ups": {
            "36a51c13-9dd6-4d2c-8aa3-07d785ea5075": {
                "lastQualificationTime": "2019-11-20T13:15:49Z",
                "status": "realized"
            }
        }
    }
}

Template

{
    "profiles": [
        {% for profile in input.profiles %}
        {
            "attributes": {
            {% for attribute in profile.attributes %}
                "{{ attribute.key }}":
                    {% if attribute.value is empty %}
                        null
                    {% else %}
                        "{{ attribute.value.value }}"
                    {% endif %}
                {% if not loop.last %},{% endif %}
            {% endfor %}
            },
            "identities": [
                {% for email in profile.identityMap.email %}
                {
                    "type": "email",
                    "id": "{{ email.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}

                {# Add a comma only if we have both emails and external_ids. #}
                {% if profile.identityMap.email is not empty and profile.identityMap.external_id is not empty %}
                    ,
                {% endif %}

                {% for external in profile.identityMap.external_id %}
                {
                    "type": "external_id",
                    "id": "{{ external.id }}"
                }{% if not loop.last %},{% endif %}
                {% endfor %}
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                {% for segment in profile.segmentMembership.ups | added %}
                    "{{ segment.key }}"{% if not loop.last %},{% endif %}
                {% endfor %}
                ],
                "remove": [
                {# Alternative syntax for filtering segments by status: #}
                {% for segment in removedSegments(profile.segmentMembership.ups) %}
                    "{{ segment.key }}"{% if not loop.last %},{% endif %}
                {% endfor %}
                ]
            }
        }
    ]
}

Result

The json below represents the data exported out of Adobe Experience Platform.

{
    "profiles": [
        {
            "attributes": {
                "firstName": "Hermione",
                "birthDate": null
            },
            "identities": [
                {
                    "type": "email",
                    "id": "johndoe@example.com"
                },
                {
                    "type": "email",
                    "id": "jd@example.com"
                },
                {
                    "type": "external_id",
                    "id": "123456"
                }
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "36a51c13-9dd6-4d2c-8aa3-07d785ea5075",
                    "788d8874-8007-4253-92b7-ee6b6c20c6f3"
                ],
                "remove": [
                    "8f812592-3f06-416b-bd50-e7831848a31a"
                ]
            }
        },
        {
            "attributes": {
                "firstName": "Harry",
                "birthDate": "1980/07/21"
            },
            "identities": [
                {
                    "type": "email",
                    "id": "harry.p@example.com"
                }
            ],
            "AdobeExperiencePlatformSegments": {
                "add": [
                    "36a51c13-9dd6-4d2c-8aa3-07d785ea5075"
                ],
                "remove": []
            }
        }
    ]
}

Include aggregation key in your template to access exported profiles grouped by various criteria

When you use configurable aggregation in the destination configuration, you can group the profiles exported to your destination based on criteria such as segment ID, segment alias, segment membership, or identity namespaces.

In the message transformation template, you can access the aggregation keys mentioned above, as shown in the examples in the following sections. Use aggregation keys to structure the HTTP message exported out of Experience Platform to match the format and rate limits expected by your destination.

Use segment ID aggregation key in the template

If you use configurable aggregation and set includeSegmentId to true, the profiles in the HTTP messages exported to your destination are grouped by segment ID. See below how you can access the segment ID in the template.

Input

Consider the four profiles below, where:

• the first two are part of the segment with the segment ID 788d8874-8007-4253-92b7-ee6b6c20c6f3
• the third profile is part of the segment with the segment ID 8f812592-3f06-416b-bd50-e7831848a31a
• the fourth profile is part of both segments above.

Profile 1:

{
   "attributes":{
      "firstName":{
         "value":"Hermione"
      }
   },
   "segmentMembership":{
      "ups":{
         "788d8874-8007-4253-92b7-ee6b6c20c6f3":{
            "lastQualificationTime":"2020-11-20T13:15:49Z",
            "status":"existing"
         }
      }
   }
}

Profile 2:

{
   "attributes":{
      "firstName":{
         "value":"Harry"
      }
   },
   "segmentMembership":{
      "ups":{
         "788d8874-8007-4253-92b7-ee6b6c20c6f3":{
            "lastQualificationTime":"2020-11-20T13:15:49Z",
            "status":"existing"
         }
      }
   }
}

Profile 3:

{
   "attributes":{
      "firstName":{
         "value":"Tom"
      }
   },
   "segmentMembership":{
      "ups":{
         "8f812592-3f06-416b-bd50-e7831848a31a":{
            "lastQualificationTime":"2021-02-20T12:00:00Z",
            "status":"existing"
         }
      }
   }
}

Profile 4:

{
   "attributes":{
      "firstName":{
         "value":"Jerry"
      }
   },
   "segmentMembership":{
      "ups":{
         "8f812592-3f06-416b-bd50-e7831848a31a":{
            "lastQualificationTime":"2021-02-20T12:00:00Z",
            "status":"existing"
         },
         "788d8874-8007-4253-92b7-ee6b6c20c6f3":{
            "lastQualificationTime":"2020-11-20T13:15:49Z",
            "status":"existing"
         }
      }
   }
}

Template

Notice below how audienceId is used in the template to access segment IDs. This example assumes that you use audienceId for segment membership in your destination taxonomy. You can use any other field name instead, depending on your own taxonomy.

{
    "audienceId": "{{ input.aggregationKey.segmentId }}",
    "profiles": [
        {% for profile in input.profiles %}
        {
            "first_name": "{{ profile.attributes.firstName.value }}"
        }{% if not loop.last %},{% endif %}
        {% endfor %}
    ]
}

Result

When exported to your destination, the profiles are split into two groups, based on their segment ID.

{
   "audienceId":"788d8874-8007-4253-92b7-ee6b6c20c6f3",
   "profiles":[
      {
         "firstName":"Hermione"
      },
      {
         "firstName":"Harry"
      },
      {
         "firstName":"Jerry"
      }
   ]
}

{
   "audienceId":"8f812592-3f06-416b-bd50-e7831848a31a",
   "profiles":[
      {
         "firstName":"Tom"
      },
      {
         "firstName":"Jerry"
      }
   ]
}

Use segment alias aggregation key in the template

If you use configurable aggregation and set includeSegmentId to true, you can also access segment alias in the template.

Add the line below to the template to access the exported profiles grouped by segment alias.

customerList={{input.aggregationKey.segmentAlias}}

Use segment status aggregation key in the template

If you use configurable aggregation and set includeSegmentId and includeSegmentStatus to true, you can access the segment status in the template. This way, you can group profiles in the HTTP messages exported to your destination based on whether the profiles should be added or removed from segments.

Possible values are:

• realized
• existing
• exited

Add the line below to the template to add or remove profiles from segments, based on the values above:

action={% if input.aggregationKey.segmentStatus == "exited" %}REMOVE{% else %}ADD{% endif%}

Use identity namespace aggregation key in the template

Below is an example where the configurable aggregation in the destination configuration is set to aggregate exported profiles by identity namespaces, in the form "namespaces": ["email", "phone"] and "namespaces": ["GAID", "IDFA"]. Refer to the groups parameter in the destination configuration API reference for more information about this grouping.

Input

Profile 1:

{
   "identityMap":{
      "email":[
         {
            "id":"e1@example.com"
         },
         {
            "id":"e2@example.com"
         }
      ],
      "phone":[
         {
            "id":"+40744111222"
         }
      ],
      "IDFA":[
         {
            "id":"AEBE52E7-03EE-455A-B3C4-E57283966239"
         }
      ],
      "GAID":[
         {
            "id":"e4fe9bde-caa0-47b6-908d-ffba3fa184f2"
         }
      ]
   }
}

Profile 2:

{
   "identityMap":{
      "email":[
         {
            "id":"e3@example.com"
         }
      ],
      "phone":[
         {
            "id":"+40744333444"
         },
         {
            "id":"+40744555666"
         }
      ],
      "IDFA":[
         {
            "id":"134GHU45-34HH-GHJ7-K0H8-LHN665998NN0"
         }
      ],
      "GAID":[
         {
            "id":"47bh00i9-8jv6-334n-lll8-nb7f24sghg76"
         }
      ]
   }
}

Template

Notice that input.aggregationKey.identityNamespaces is used in the template below

{
            "profiles": [
            {% for profile in input.profiles %}
            {
                {% for ns in input.aggregationKey.identityNamespaces %}
                "{{ns}}": [
                    {% for id in profile.identityMap[ns] %}
                    "{{id.id}}"{% if not loop.last %},{% endif %}
                    {% endfor %}
                ]{% if not loop.last %},{% endif %}
                {% endfor %}
            }{% if not loop.last %},{% endif %}
            {% endfor %}
        ]
}

Result

When exported to your destination, the profiles are split into two groups, based on their identity namespaces. Email and phone are in one group, while GAID and IDFA are in another.

{
   "profiles":[
      {
         "email":[
            "e1@example.com",
            "e2@example.com"
         ],
         "phone":[
            "+40744111222"
         ]
      },
      {
         "email":[
            "e3@example.com"
         ],
         "phone":[
            "+40744333444",
            "+40744555666"
         ]
      }
   ]
}

{
   "profiles":[
      {
         "IDFA":[
            "AEBE52E7-03EE-455A-B3C4-E57283966239"
         ],
         "GAID":[
            "e4fe9bde-caa0-47b6-908d-ffba3fa184f2"
         ]
      },
      {
         "IDFA":[
            "134GHU45-34HH-GHJ7-K0H8-LHN665998NN0"
         ],
         "GAID":[
            "47bh00i9-8jv6-334n-lll8-nb7f24sghg76"
         ]
      }
   ]
}

Use the aggregation key in a URL template

Depending on your use case, you can also use the aggregation keys described here in a URL, as shown below:

https://api.example.com/audience/{{input.aggregationKey.segmentId}}

Reference: Context and functions used in the transformation templates

The context provided to the template contains input (the profiles / data that is exported in this call) and destination (data about the destination that Adobe is sending data to, valid for all profiles).

The table below provides descriptions for the functions in the examples above.

Next steps

After reading this document, you now know how data exported out of Experience Platform is transformed. Next, read the following pages to complete your knowledge about creating message transformation templates for your destination:

• Create and test a message transformation template
• Render template API operations
• Supported transformation functions in Destination SDK

Business.Adobe.com resources