Adobe Target connection

Destination changelog

Release month Update type Description
May 2023 Functionality and documentation update As of May 2023, the Adobe Target connection supports attribute-based personalization and is generally available to all customers.


Adobe Target is an application that provides real-time, AI-powered personalization and experimentation capabilities in all inbound customer interactions across websites, mobile apps, and more.

Adobe Target is a personalization connection in the Adobe Experience Platform destinations catalog.

For a brief overview on how to configure the Adobe Target connection in Experience Platform, watch the video below.


Datastream ID

When configuring the Adobe Target connection to use a datastream ID, you must have the Adobe Experience Platform Web SDK implemented.

Configuring the Adobe Target connection without using a datastream ID does not require you to implement the Web SDK.


Before creating an Adobe Target connection, read the guide on how to configure personalization destinations for same-page and next-page personalization. This guide takes you through the required configuration steps for same-page and next-page personalization use cases, across multiple Experience Platform components. Same-page and next-page personalization requires you to use a datastream ID when configuring the Adobe Target connection.

Prerequisites in Adobe Target

In Adobe Target, make sure that your user has:

Read more about granting permissions for Target Premium and for Target Standard.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Profile request You are requesting all the segments that are mapped in the Adobe Target destination for a single profile.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Connect to the destination


To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Adobe Experience Platform automatically connects to your company’s Adobe Target instance. There is no authentication required.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: Fill in the preferred name for this destination.
  • Description: Enter a description for your destination. For example, you can mention which campaign you are using this destination for. This field is optional.
  • Datastream ID: This determines in which Data Collection datastream the segments will be included. The drop-down menu shows only datastreams that have the Target and Adobe Experience Platform services enabled. See configuring a datastream for detailed information on how to configure a datastream for Adobe Experience Platform and Adobe Target.
    • None: Select this option if you need to configure Adobe Target personalization but you cannot implement the Experience Platform Web SDK. When using this option, segments exported from Experience Platform to Target only support next-session personalization, and edge segmentation is disabled. See the table below for more information.
No datastream selected Datastream selected

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate segments to this destination


To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

Read Activate profiles and segments to profile request destinations for instructions on activating audience segments to this destination.

Exported data

Adobe Target reads profile data from the Adobe Experience Platform Edge Network, so no data gets exported.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.

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