|Release month||Update type||Description|
|May 2023||Functionality and documentation update||As of May 2023, the Adobe Target connection supports attribute-based personalization and is generally available to all customers.|
Adobe Target is an application that provides real-time, AI-powered personalization and experimentation capabilities in all inbound customer interactions across websites, mobile apps, and more.
Adobe Target is a personalization connection in the Adobe Experience Platform destinations catalog.
For a brief overview on how to configure the Adobe Target connection in Experience Platform, watch the video below.
When configuring the Adobe Target connection to use a datastream ID, you must have the Adobe Experience Platform Web SDK implemented.
Configuring the Adobe Target connection without using a datastream ID does not require you to implement the Web SDK.
Before creating an Adobe Target connection, read the guide on how to configure personalization destinations for same-page and next-page personalization. This guide takes you through the required configuration steps for same-page and next-page personalization use cases, across multiple Experience Platform components. Same-page and next-page personalization requires you to use a datastream ID when configuring the Adobe Target connection.
In Adobe Target, make sure that your user has:
Read more about granting permissions for Target Premium and for Target Standard.
Refer to the table below for information about the destination export type and frequency.
|Export type||Profile request||You are requesting all the segments that are mapped in the Adobe Target destination for a single profile.|
|Export frequency||Streaming||Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.|
To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
Adobe Experience Platform automatically connects to your company’s Adobe Target instance. There is no authentication required.
While setting up this destination, you must provide the following information:
|No datastream selected||Datastream selected|
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
Read Activate profiles and segments to profile request destinations for instructions on activating audience segments to this destination.
Adobe Target reads profile data from the Adobe Experience Platform Edge Network, so no data gets exported.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.