The Adobe Target connection in Adobe Experience Platform is currently in Beta. The documentation and functionality are subject to change.
Adobe Target is an application that provides real-time, 1:1 , AI-powered personalization and experimentation in all inbound customer interactions across websites, mobile apps, and more.
Adobe Target is a personalization connection in Adobe Experience Platform.
This integration is powered by the Adobe Experience Platform Web SDK. You must be using this SDK to use this destination.
Profile request - you are requesting all the segments that are mapped in the Adobe Target destination for a single profile.
Personalizing a home page banner
A home rental and sales company wants to personalize their home page with a banner, based on customer segment qualifications in Adobe Experience Platform. The company can select what audiences should get a personalized experience and send those to Adobe Target as targeting criteria for their Target offer.
To connect to this destination, follow the steps described in the destination configuration tutorial.
Adobe Experience Platform automatically connects to your company’s Adobe Target instance. There is no authentication required.
While setting up this destination, you must provide the following information:
Read Activate profiles and segments to profile request destinations for instructions on activating audience segments to this destination.
Adobe Target reads profile data from the Adobe Experience Platform Edge Network, so no data gets exported.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.