Adobe Target connection (Beta)



The Adobe Target connection in Adobe Experience Platform is currently in Beta. The documentation and functionality are subject to change.

Adobe Target is an application that provides real-time, 1:1 , AI-powered personalization and experimentation in all inbound customer interactions across websites, mobile apps, and more.

Adobe Target is a personalization connection in Adobe Experience Platform.


This integration is powered by the Adobe Experience Platform Web SDK. You must be using this SDK to use this destination.

Export type

Profile request - you are requesting all the segments that are mapped in the Adobe Target destination for a single profile.

Use cases

Personalizing a home page banner

A home rental and sales company wants to personalize their home page with a banner, based on customer segment qualifications in Adobe Experience Platform. The company can select what audiences should get a personalized experience and send those to Adobe Target as targeting criteria for their Target offer.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Adobe Experience Platform automatically connects to your company’s Adobe Target instance. There is no authentication required.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: Fill in the preferred name for this destination.
  • Description: Enter a description for your destination. For example, you can mention which campaign you are using this destination for. This field is optional.
  • Datastream ID: This determines in which Data Collection datastream the segments will be included in the response to the page. The drop down menu shows only datastreams that have the destination configuration enabled. See Configuring a datastream for more details.

Activate segments to this destination

Read Activate profiles and segments to profile request destinations for instructions on activating audience segments to this destination.

Exported data

Adobe Target reads profile data from the Adobe Experience Platform Edge Network, so no data gets exported.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.

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