Adobe Target connection adobe-target-connection
Destination changelog changelog
Overview overview
Adobe Target is an application that provides real-time, AI-powered personalization and experimentation capabilities in all inbound customer interactions across websites, mobile apps, and more.
Adobe Target is a personalization connection in the Adobe Experience Platform destinations catalog.
Video overview video-overview
For a brief overview on how to configure the Adobe Target connection in Experience Platform, watch the video below.
Prerequisites prerequisites
Datastream ID datastream-id
When configuring the Adobe Target connection to use a datastream ID, you must have the Adobe Experience Platform Web SDK implemented.
Configuring the Adobe Target connection without using a datastream ID does not require you to implement the Web SDK.
Prerequisites in Adobe Target prerequisites-in-adobe-target
In Adobe Target, make sure that your user has:
- Access to the default workspace;
- The Approver role.
Read more about granting permissions for Target Premium and for Target Standard.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Adobe Experience Platform automatically connects to your company’s Adobe Target instance. There is no authentication required.
Connection parameters parameters
While setting up this destination, you must provide the following information:
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Name: Fill in the preferred name for this destination.
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Description: Enter a description for your destination. For example, you can mention which campaign you are using this destination for. This field is optional.
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Datastream ID: This determines in which Data Collection datastream the audiences will be included. The drop-down menu shows only datastreams that have the Target and Adobe Experience Platform services enabled. See configuring a datastream for detailed information on how to configure a datastream for Adobe Experience Platform and Adobe Target.
note important IMPORTANT The datastream ID is unique for each Adobe Target destination connection. If you need to map the same audiences to multiple datastreams, you must create a new destination connection for each datastream ID, and go through the audience activation flow. - None: Select this option if you need to configure Adobe Target personalization but you cannot implement the Experience Platform Web SDK. When using this option, audiences exported from Experience Platform to Target only support next-session personalization, and edge segmentation is disabled. See the table below for more information.
table 0-row-2 1-row-2 Adobe Target implementation (without Web SDK) Web SDK implementation - A datastream is not required. Adobe Target can be deployed through at.js, server-side, or hybrid implementation methods.
- Edge segmentation is not supported.
- Same-page and next-page personalization are not supported.
- You can share audiences and profile attributes to the Adobe Target connection for the default production sandbox and non-default sandboxes.
- To configure next-session personalization without using a datastream ID, use at.js.
- A datastream with Adobe Target and Experience Platform configured as services is required.
- Edge segmentation works as expected.
- Same-page and next-page personalization are supported.
- Sharing audiences and profile attributes from other sandboxes is supported.
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Workspace: Select the Adobe Target workspace to which audiences will be shared. You can select a single workspace for each Adobe Target connection. Upon activation, audiences are routed to the selected workspace while following the applicable Experience Platform data usage labels.
This behavior will change in a future update.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
Read Activate audiences to edge personalization destinations for instructions on activating audiences to this destination.
Exported data exported-data
Adobe Target reads profile data from the Adobe Experience Platform Edge Network, so no data gets exported.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.