The Adobe Advertising Cloud Demand-Side Platform (DSP) destination allows you to share authenticated first-party segments with approved advertisers and users for campaign activation with DSP. To learn more about the Real-Time CDP integration with DSP, see About Activating Authenticated Segments from Audience Sources.
This page was created by the DSP team. For any inquiries or update requests, contact Advertising Cloud support directly at
To help you better understand how and when you should use the Advertising Cloud DSP destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.
An online retailer wants to retarget its high value customers through a display campaign without using cookies for targeting. The retailer shares a segment consisting of the hashed email IDs of its high value customers from its Adobe Real-Time Customer Data Platform (Real-Time CDP) account to its DSP account. DSP then converts the hashed email IDs to authenticated RampIDs through a partnership between DSP and LiveRamp. The resulting RampIDs can be used in a display campaign to target the audience.
A media agency with a DSP account is running a retargeting campaign on behalf of its customer, a top brand in the hospitality industry. The brand wants to retarget all of its guests in the last year with a new promotional offer. The brand hosts all guest information in Real-Time CDP. The brand can share a segment that consists of the hashed email IDs of its guests from its Real-Time CDP account to the media agency’s DSP account to retarget the guests through a media campaign.
The Adobe Advertising Cloud DSP destination supports the activation of identities described in the table below. Learn more about identities.
|email_lc_sha256||Email addresses hashed with the SHA256 algorithm||Experience Platform supports both plain text and SHA256-hashed email addresses. When your source field contains unhashed attributes, check the Apply transformation option to have Experience Platform automatically hash the data on activation.|
Refer to the following table for information about the destination export type and frequency.
|Export type||Segment export||You are exporting all members of a segment (audience) with the identifiers (email or hashed email) used in the Advertising Cloud DSP destination.|
|Export frequency||Streaming||Streaming destinations are “always on” API-based connections. When a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.|
To connect to the destination, follow the instructions to create a destination connection using the Experience Platform user interface. In the destination configuration workflow, fill in the fields listed in the two sections below.
To connect to the destination, provide the following parameter in the Connection type section, and then select Connect to destination.:
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Read Activate profiles and segments to streaming segment export destinations for instructions on activating audience segments to this destination.
To verify that data segment was shared with Advertising Cloud, check the following:
The data flow in your Real-Time CDP destination is successful.
In DSP, the segment is available when you create or edit an audience from Audiences > All Audiences or from within the Audience Targeting section of placement settings. The segment should be visible in the Adobe Segments tab under the Real-Time CDP folder.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information about how Adobe Experience Platform enforces data governance, see the Data Governance overview.