In the context of transactional messaging, an event is generated by an external information system and is sent to Adobe Campaign via the PushEvent and PushEvents methods. These methods are described in this section.
This event contains data linked to the event, such as:
Example of event data:
To process transactional messaging events, the following steps are applied on the execution instance(s):
Once all the steps are achieved, each targeted recipient receives a personalized message.
Events generated by the information system can be collected using two modes:
Calls to SOAP methods let you push events in Adobe Campaign: the PushEvent method lets you send one event at a time, the PushEvents method lets you send several events at once. Learn more.
Creating a workflow lets you recover events by importing files or via an SQL gateway, with the Federated Data Access module.
Once they are collected, events are broken down by technical workflows between real-time and batch queues of the execution instance(s), while waiting to be linked to a message template.
On the execution instances, the Real time events or Batch events folders must not be set as views, as this could lead to access right issues. For more on setting a folder as a view, refer to this section.
Once the message template is published on the execution instance(s), two templates are automatically generated: one to be linked to a real-time event, and one to be linked to a batch event.
The routing step consists in linking an event to the appropriate message template, based on:
The event type specified in the properties of the event itself:
The event type specified in the message template properties:
By default, routing relies on the following information:
All processed events are grouped into a single view, in the Event history folder or the Explorer. They can be categorized by event type or by status.
Possible statuses are:
The event was processed and the delivery template is linked. The email is pending delivery and the classic delivery process is applied. For more information, you can open the delivery.
Sent, Ignored and Delivery error
These delivery statuses are recovered via the updateEventsStatus workflow. For more information, you can open the relevant delivery.
Event not covered
The transactional messaging routing phase failed. For example, Adobe Campaign did not find the email which acts as a template for the event.
The maximum number of send tries was reached. The event is considered null.
If the delivery of a message on a specific channel fails, Adobe Campaign can resend the message using a different channel. For instance, if a delivery on the SMS channel fails, the message is resent using the email channel.
To do this, you need to configure a workflow which recreates all events with the Delivery error status, and assigns a different channel to them.
This step can only be carried out using a workflow and is therefore reserved for expert users. For more information, please contact your Adobe account executive.