What’s new?
Functionality |
Description |
---|---|
In-App messaging (beta) |
In-App messaging allows you to engage Mobile App users more effectively by providing contextual interaction and enabling you to reach users who may have opted out of Push notifications. Use In-App messaging in tandem with Push notifications to create a highly personalized and relevant experience. This leads to better conversion and retention of your App users. For more information, refer to the detailed documentation. |
Adobe Launch integration for mobile apps (beta) |
Adobe Launch integration with Adobe Campaign now simplifies and automates the process of Mobile App Property activation in Campaign using the Mobile SDK V5. For more information, refer to the detailed documentation. |
Improvements
Other changes
In the broadlogs, there is now a distinction between the maximum number of connections and the maximum number of messages per hour. When the limits are reached, it is then possible to know why the throughput is limited. Previously, the same message (‘quota met’) applied to both cases.
When configuring a mobile application in Campaign, the user can now know if the iOS certificate and Android server key have been successfully uploaded and their expiration date.
For more on this, refer to the detailed documentation on how to configure a mobile application using SDK V4 and SDK V5.
Target users on a specific Mobile App by selecting a Mobile App while defining the Campaign properties. This feature is for both Push and In-App Messaging channels.
For more information, refer to the detailed documentation.
When selecting a content block using the Creative Designer interface, all the content blocks from the list are now loaded and displayed. (CAMP-27311)
For more on this, refer to the detailed documentation.
Patches
What’s new?
Functionality |
Description |
---|---|
High priority flag for Android push notifications |
High priority flag for Android - Enable delivering a push notification with high priority for Android apps which causes the sleeping device to wake up and run some limited processing. Note that default priority is Normal which may delay the message delivery to save battery. For more information, refer to the detailed documentation. |
Typology filter for mobile app subscribers |
Support subscriptions in typology filter - When specifying the filtering criteria for a typology rule, application subscriptions can be selected as the filtering and targeting dimensions, providing the ability to filter on attributes for users with or without a profile. For more information, refer to the detailed documentation. |
Automated content import from a URL during message preparation |
It is now possible to import email content from a URL during the preparation phase. For recurring email deliveries, the latest HTML content is retrieved each time the message is prepared ensuring the content is always up-to-date at the time the email is sent. This feature also lets you create a scheduled delivery with content from a URL even if the content is not ready yet. For more information, refer to the detailed documentation. |
Campaign release notification message |
A pop-up message now appears when a user logs in after the instance has been upgraded to a new version. The message indicates the version number and includes a link to the release notes. You can choose to hide the message until the next release. |
User management |
The geographical unit capability is now unavailable for new Campaign Standard instances, as well as existing instances with no geographical units created, starting 18.7 release. For more information, refer to this page. |
Improvements
Other changes
Patches
Improvements
Other changes
Patches
What’s new?
Functionality |
Description |
---|---|
GDPR: Core Service Integration |
Privacy Core Service Integration allows you to automate your GDPR requests in a multi-solution context through a single JSON API call. GDPR requests pushed from the Privacy Core Service to all Experience Cloud solutions are now automatically handled by Campaign. For more information, refer to the detailed documentation. |
Push improvements - detailed delivery feedback |
Adobe Campaign now provides the ability to receive detailed feedback (sending logs et exclusion logs) on push messages from the providers (APNS/GCM) via MCPNS. For more information, refer to the detailed documentation. |
Delivery logs extension |
Delivery logs extension allows you to extend sending logs with profile data and segment code coming from workflows. This information can then be used in Dynamic Reports, and lets you keep a snapshot of some information at the sending time of a delivery. There are 2 more use cases :
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Dynamic reporting with Custom profile data |
This feature allows you to create and manage reports based on custom profile data created during the profile resource extension. You can breakdown reports by profile attribute such as loyalty program, preferred channel, etc. For more information, refer to the detailed documentation. |
Improvements
Other changes
Patches
Patches
Platform
Emails, SMS messages and direct mail
Workflows
Reporting
Custom resources
New capabilities
Functionality |
Description |
---|---|
EU General Data Protection Regulation (GDPR) |
GDPR is the European Union’s (EU) new privacy law that harmonizes and modernizes data protection requirements going into effect on May 25, 2018. GDPR applies to Adobe Campaign customers who hold data for Data Subjects residing in the EU. In addition to the privacy capabilities already available in Adobe Campaign (including consent management, data retention settings, and user roles), we are taking this opportunity in our role as Data Processor to include additional capabilities, to help facilitate your readiness as Data Controller for certain GDPR requests:
|
Creative Designer for Email (Beta) |
Adobe Campaign's new Creative Designer offers a fully integrated creation experience in Campaign, enabling the quick and effortless visual creation of captivating, individually personalized emails without the need to script a single line of code. Through its powerful drag and drop interface, the Creative Designer helps scale email creation whether users start from a blank slate, or leverage existing content Fragments or templates. Key capabilities include:
For more information, refer to the detailed documentation and watch this video. |
Multilingual Push Deliveries |
The same simple multilingual interface, that already exists on the Email and SMS channels, has been added to the Push channel helping you engage customers no matter their preferred language. This capability offers a scalable and automatic solution for customers who manage Push campaigns spanning multiple regions and want to target users in their preferred language. It allows you to upload all lingual variants through a templated spreadsheet to a single Push delivery, in one click. Adobe Campaign then performs an automatic segmentation based on users' language preference, helping to reduce the redundancies by simplify workflows and reporting. For more information, refer to the detailed documentation. |
Use of Custom Resources in Transactional Messaging |
In addition to out-of-the-box fields, transactional messaging now allows you to use custom resources to enrich the content of your messages. For example:
|
Patches
Platform
Emails, SMS messages and direct mail
Audiences & queries
Workflows
Integrations
Transactional messages
New capabilities
Functionality |
Description |
---|---|
Subscription - subscribe or unsubscribe a list of profiles to multiple services |
The Subscription Services workflow activity now allows you to subscribe or unsubscribe a list of profiles to multiple services. In your workflow, import a file containing the profiles, and for each profile, the operation type and the service. The Subscription Services activity will be able to use this information and handle dynamically all your profiles subscriptions and unsubscriptions at once. For more information, refer to the detailed documentation. |
Enrichment activity - enrich data based on previous transitions |
The new Enrichment workflow activity allows you to leverage the inbound transitions and complete the output transition with additional data. If you target profiles, the enrichment activity allows you to enrich the profiles information with additional data that is not stored in the database (coming from an imported file, for example). For more information, refer to the detailed documentation. |
Patches
Platform
Emails, SMS messages and direct mail
Push notifications
Reports
Workflows
Integrations
Known issues
We recommend that you do not use Internet Explorer version 11 because of possible display issues.
Some issues might occur when using contextual help links from Campaign interface. They will be fixed in 18.3.
New capabilities
Functionality |
Description |
---|---|
Reporting for Fatigue Management |
Reporting for Fatigue Management is a dedicated, configurable report displaying the impact fatigue rules have on deliveries across the Email, Push, SMS, and Direct Mail channels within a specified date range before send. With the added insight of being able to quickly see all conflicting campaigns in a single view, marketers are able to plan marketing campaigns according to set the fatigue rules more effectively, and prioritize communications. For more information, refer to the detailed documentation. |
Report sharing |
Report Sharing allows you to share your reports with Adobe Campaign users as an email attachment including on an automated recurring basis. Users who receive recurring reports have the ability to unsubscribe from these communications via a dedicated link in each email. For more information, refer to the detailed documentation. |
Push New capabilities |
Push Message Preview - Preview push notifications on iOS and Android devices from within the push notification content editor to see exactly what your recipients will see before testing or executing the delivery. For more information, refer to the detailed documentation. Content Available - When apps are not opened over longer periods of time, their data can become outdated. This results in the data having to be updated or replaced at the moment a user finally opens the app, which can cause delays in using the app. With the added support of Content Available, Adobe Campaign users can wake up their app to refresh its data in the background when delivering a push notification, enabling greater consistency and control over a user’s in-app experience. Mutable Content - With the added support of Mutable Content, Adobe Campaign users can now leverage their mobile app extensions to further modify the content or presentation of arriving push notifications sent from Adobe Campaign. For example, users can leverage Mutable Content to:
Warning: these updates on push notifications require customers to upgrade their mobile applications. Refer to this technote for more information. |
Time-zone optimized deliveries |
Schedule recurring Email, SMS, and Push notifications to be delivered at a specific day/time in every recipients’ time zone ensuring that your messages are delivered at the right time without setting up multiple deliveries. For more information, refer to the detailed documentation. |
API Signal activity triggering |
It is now possible to trigger a signal activity for your workflows directly from Adobe Campaign Standard API. For more information, refer to the detailed documentation . |
Patches
Platform
Emails, SMS messages and direct mail
Push notifications
Reports
Workflows
Profiles and audiences