Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more.
Here you can find self-help and learning resources to implement and use Adobe Campaign Classic.
- Get started
Discover key capabilities, user interface and global guidelines.
- Send messages
Create deliveries to send personalized messages on different channels
- Campaign automation
Define, optimize, execute and analyse marketing campaigns
Analyze the success of your campaigns in build-in or customized reports.
Automate processes with workflows, manage data and audiences, send messages, and more.
Use other Adobe solutions and combine their different capabilities with Campaign.
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Developer and Administrator Resources
Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities.
Understand the concept of profiles. Learn how to access profile data, sort and filter profiles and manually create and manage profiles. Learn about GDPR and CCPA.
Learn how to create an email delivery directly from a campaign.
Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient’s preferred channel.
Learn how to generate a descriptive analysis report from a workflow in Adobe Campaign Classic.
Learn how to monitor your Adobe Campaign instances’ key assets and perform administrative tasks in Control Panel.
Learn key deliverability terms, concepts, and approaches to empower you to ensure your marketing program success.
Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.
Execute triggered messages and experiences using Adobe Experience Platform as a central hub of streaming data, customer profiles, and segmentation.