Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more.

Here you can find self-help and learning resources to implement and use Adobe Campaign Classic.


User guides

  • Get started
    Discover key capabilities, user interface and global guidelines.
  • Send messages
    Create deliveries to send personalized messages on different channels.
  • Campaign automation
    Define, optimize, execute and analyse marketing campaigns.
  • Reports
    Analyze the success of your campaigns in build-in or customized reports.
  • Workflows
    Automate processes with workflows, manage data and audiences, send messages, and more.
  • Integration
    Use other Adobe solutions and combine their different capabilities with Campaign.
  • See All Guides

Developer and Administrator Resources



Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities.

Create and manage profiles

Understand the concept of profiles. Learn how to access profile data, sort and filter profiles and manually create and manage profiles. Learn about GDPR and CCPA.

Creating an email from a campaign

Learn how to create an email delivery directly from a campaign.

Creating multi-channel campaigns

Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient’s preferred channel.

Generating a descriptive analysis report

Learn how to generate a descriptive analysis report from a workflow in Adobe Campaign Classic.

Control Panel

Learn how to monitor your Adobe Campaign instances’ key assets and perform administrative tasks in Control Panel.

Deliverability best practice guide

Learn key deliverability terms, concepts, and approaches to empower you to ensure your marketing program success.

Blueprint: Batch Messaging and Adobe Experience Platform

Execute scheduled and batch messaging campaigns using Adobe Experience Platform as a central hub for customer profiles and segmentation.

Blueprint: Journey Optimizer

Execute triggered messages and experiences using Adobe Experience Platform as a central hub of streaming data, customer profiles, and segmentation.

See All Tutorials

Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution.

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