Audience Optimization for Advertisers can help you identify potential performance opportunities for Audience Manager segments across your paid media campaigns. These reports combine log-level campaign performance data with Audience Manager segment metrics to inform segment-centric optimizations and an effective channel mix.
You can send data to Audience Manager for use in these reports by either of these methods. Sometimes, customers send data by both methods. This helps ensure your reports contain the most comprehensive and accurate information about a visitor. To use the Audience Optimization reports, your event calls must include all of the parameters listed in the Overview and Mappings for Metadata Files documentation. You can send data via the following methods listed below.
Pixel calls: To pass the required metadata parameters to Audience Manager see Capturing Campaign Click Data via Pixel Calls and Capturing Campaign Impression Data via Pixel Calls.
Data files: If you want to use these reports to analyze your own data or data from a source that is not integrated with Audience Manager, you need to create and upload data and metadata files for that data. For more information, see Data Files for Audience Optimization Reports and Data and Metadata Files for Audience Optimization Reports.
RBAC groups must have some data sources set up in order to view the Audience Optimization reports. Your Audience Manager consultant will set up these data sources for you. The more data sources in each RBAC user group, the more data those group members will have access to. At a minimum, your consultant will set up at least one of these data sources:
Users that belong to more than one RBAC user group can switch between each group’s view. The displayed data will update to respect the selected group. If your company does not use RBAC, all users will have admin privileges and access to all the data sources (conversion groups).
In the Audience Optimization reports, Conversion Groups are synonymous with data sources that contain at least one conversion trait. Data sources which do not contain at least one conversion trait do not appear in the Audience Optimization reports. You can view the conversion traits for conversion groups in the Reported Conversion Traits report.