Welcome to the Adobe Audience Manager product and technical documentation home page. Here you can find self-help and support information.
Learn how Audience Manager enables you to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.
Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more.
Describes components of a segment, expressions used to set audience qualification criteria, and how data is transmitted.
A destination is any third-party system, such as ad server or DSP, with which to share data. Use Destination Builder to create and manage cookie, URL, or server-to-server destinations.
Learn basic terms and concepts that will get you started in Audience Manager, including signals, traits, segments, and more.
Learn how Audience Manager manages identity, including internal profiles and profile merging as well as ID syncing with partners.
Learn to create a Data Source for data coming in live from an analytics solution, like Adobe Analytics. Do this prior to creating traits for the analytics data.
Learn to target audiences across web and advertising channels based on anonymous and behavioral customer data.
Learn to personalize based on online behavior and audience data.
Synchronize web personalization with email and other known and anonymous channel personalization.