Current Adobe Analytics release notes (September 2025 release)
Last update: September 11, 2025
These release notes cover the release period of September through early October, 2025. Adobe Analytics releases operate on a continuous delivery model, which allows for a more scalable, phased approach to feature deployment. Accordingly, these release notes get updated several times a month. Please check them regularly.
New features or enhancements features
The following improvements are now available when migrating projects and components from Adobe Analytics to Customer Journey Analytics:
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Migrate multiple projects at one time.
You can migrate up to 20 projects at one time.
Previously, you could migrate only one project at a time.
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Update mappings for dimensions and metrics that were already mapped with a previous project migration.
You can now update these mappings each time you migrate a project, even if the same dimensions and metrics were previously mapped with a prior migration.
Previously, any mappings you chose were permanent for all future project migrations.
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Improved performance for organizations with high numbers of projects.
For more information, see Migrate components and projects from Adobe Analytics to Customer Journey Analytics.
In October, a new Referrer type dimension item will be available to help analyze traffic that comes from AI tools.
This new Referrer type dimension item, called Conversational AI tools, will group together referring domains of major AI tools, allowing you to look at trends for the group as a whole. The initial list of referring domains in this new category includes (but is not limited to):
- chatgpt.com
- claude.ai
- m365.cloud.microsoft
- grok.com
- gemini.google.com
- perplexity.ai
The new dimension item will be available in all Adobe Analytics-related tools including Analysis Workspace, Report Builder, Data Warehouse, Data Feeds, and so forth.
Consider the following when using this new dimension item:
- It is not always possible to distinguish referrer traffic that came from results provided in “AI mode” in a search engine vs. those that came from click-throughs from traditional search results.
- The new Conversational AI tools dimension item focuses on major providers with the most traffic. A new trend reveals a rising number of impersonator sites with domains similar to major AI tool providers. This is likely due to the ease with which individuals or groups can create their own AI tools and host them on the internet. Because this is a rapidly evolving space, please contact the Adobe support team if you find that a popular site is not included.
- The Referrer type dimension, including the new Conversational AI tools dimension item, is available only for data that is processed by Adobe Analytics.
(Documentation link to follow.)
When collecting streaming media data into Adobe Experience Platform, the XDM field paths shown under the heading of “XDM Field Path” of the Streaming Media parameters documentation should no longer be used. Instead, customers who implemented the Analytics source connector to collect streaming media data into Platform before May 9, 2025 must migrate their existing configurations to the mediaReporting field paths, as shown under the heading of “Reporting XDM Field Path” of the Streaming Media parameters documentation.
These field paths are found on the following pages and are marked as “Deprecated”: Audio and video parameters, Ad parameters, Chapter parameters, Player state parameters, and Quality parameters. (No action is required for customers who implement the Analytics source connector after May 9, 2025, and are already using only mediaReporting XDM paths.)
Data ingestion on the deprecated XDM field paths will continue until the end of October 2025. After that time, deprecated field paths will be fully removed and no longer visible in the Adobe Experience Platform Schema UI, and data will be sent only using the mediaReporting field paths.
For more information, see Migrate an Analytics Source Connector implementation to updated XDM streaming media fields.
Please contact your Adobe Consulting Services or Account team for migration support.
Fixes in Adobe Analytics
Activity Map:
Analysis Workspace: AN-386791, AN-380838, AN-389373, AN-390851, AN-391593, AN-391404, AN-393064, AN-379337
Classifications: AN-391364, AN-393014, AN-393882, AN-394346, AN-394333, AN-390201
Data collection: AN-388127
Data Feeds and Data Warehouse: AN-391243
Privacy:
Report Builder: AN-387741, AN-386777, AN-388720, AN-389343
Reporting: AN-392863, AN-371871, AN-393640, AN-391334
Scheduled reports: AN-391150, AN-390474
Segment comparison:
Other: AN-387858, AN-393985, AN-393287
End-of-life (EOL) notices eol
my.omniture.com, will be permanently discontinued on January 2, 2026. After this date, legacy login credentials and legacy SSO will no longer work. All users will be required to log in via experience.adobe.com using their Adobe Experience Cloud IDs. If you need assistance with your Experience Cloud ID, please contact your organization’s Adobe Analytics administrator or Adobe Customer Care.On August 12, 2026, the following Analytics Legacy API services will reach their end of life and will be shut down, and current integrations built using these services will stop working:
- Adobe Analytics API (version 1.4)
- Adobe Analytics WSSE Authentication
Integrations that use the Adobe Analytics API (version 1.4) must migrate to the Adobe Analytics 2.0 API, while WSSE integrations must migrate to an OAuth-based authentication protocol in the Adobe Developer Console.
See the Adobe Analytics 1.4 API EOL FAQ for answers to common questions and further guidance.
AppMeasurement
For the latest updates on AppMeasurement releases, please refer to AppMeasurement release notes.