How to provision, share, and use the audience data.
|Step #||Task Description||Notes|
|Step 1||Turn on server-side forwarding.||See Server-Side Forwarding in the Admin user guide.|
|Step 2||Configure Analytics destination in AAM.||See Create Analytics destination.|
|Step 3||Use the data in Analytics.||You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).
The Audience dimension is also available in Reports & Analytics, Ad Hoc Analysis, Report Builder, Data Warehouse and Data Feeds.
Note: Data Feeds includes only the Audience ID, not the Audience Name.