Audience Analytics workflow overview

How to provision, share, and use audience data.

Step # Task Description Notes
Step 1 Turn on server-side forwarding. See Server-Side Forwarding in the Admin user guide.
Step 2 Configure Analytics destination in AAM. See Create Analytics destination.
Step 3 Use the data in Analytics. You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).
The Audience dimension is also available in Reports & Analytics, Report Builder, Data Warehouse and Data Feeds.
Note: Data Feeds includes only the Audience ID, not the Audience Name.

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