Here is a video overview of Adobe Analytics:
Adobe requires code on your site or app to send data to Adobe’s data collection servers. The following steps indicate how a typical implementation works.
When a visitor comes to your site, a request is made to your web server.
Your site’s web server sends the page code information, and the page displays in the browser.
Adobe returns a transparent pixel image.
Adobe servers store collected data in one or more report suites.
Report suite data populates the reports that you can access in a web browser.
Adobe Analytics requires code within your website, mobile app, or other application to send data to data collection servers. There are several methods to implement this code, depending on platform and your organization’s needs.