Metrics overview

Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. You can also trend metrics over time, such as to see how many orders visitors make on your site each day. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

For example, if you combined the ‘Page’ dimension with the ‘Visits’ metric, you would get a ranked report showing your top-visited pages:

Page Visits
Home page 800
Product page 500
Purchase page 100

If you cannot find a given metric help page, it is likely either a custom event or a calculated metric.

  • If the metric is a custom event, consult an Analytics admin within your organization, or the report suite’s solution design document.
  • If the metric is a calculated metric, click the information icon to determine its formula.

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