The ‘Search keyword’ dimension reports the search keywords that visitors use to reach your site.
Most search engines no longer pass the search keyword due to increasing privacy practices. Hits where Adobe recognizes a search engine but is missing a keyword groups under the dimension item
A referrer must meet both of the following to classify as a search keyword:
If you want to distinguish paid and natural search, Paid search detection is required. Multiple dimensions are available for search keywords:
This dimension references multiple lookup tables internal to Adobe. Each value is based on the referrer of the hit, which depends on Internal URL filters. Make sure that the referrer dimension and internal URL filters are configured correctly.
Dimension items include search keywords used to reach your site. The
"Unspecified" dimension item is all non-search traffic.