The ‘Search engine’ dimension reports the search engines that visitors use to reach your site. A referrer must meet both of the following to classify as a search engine:
If you want to distinguish paid and natural search, Paid search detection is required. Multiple dimensions are available for search engines:
This dimension references multiple lookup tables internal to Adobe. Each value is based on the referrer of the hit, which depends on Internal URL filters. Make sure that the referrer dimension and internal URL filters are configured correctly.
Dimension items include search engines used to reach your site. Example values include
"Microsoft Bing", and
"Unspecified" dimension item is all non-search traffic.