Download link
The ‘Download link’ dimension reports the names of download links implemented on your site. This dimension is valuable when you want to learn more about visitor behavior around download links, such as:
- Which files are downloaded most frequently from your site.
- Whether certain files are downloaded more often during specific time periods.
- Whether visitors download different file types when offered.
Populate this dimension with data
This dimension collects data from the pev2 query string in image requests, depending on the value in the pe query string. The pe query string determines which link dimension receives the pev2 value:
- Custom link:
lnk_o - Download link (this page):
lnk_d - Exit link:
lnk_e
If pev2 is not provided, the link URL (pev1) is used as the dimension value instead. When a link name is explicitly provided, the maximum length is 100 bytes. Values derived from the link URL are not subject to this limit.
To populate this dimension using AppMeasurement, send a tl() image request with a link type argument of "d". Set the link name argument to the desired value:
s.tl(true,"d","Example download link");
Dimension items
Since this variable is based on a custom string in your implementation, your organization determines what the dimension items are. Adobe recommends that you group links into meaningful categories based on your reporting needs. If no link name is provided, dimension items appear as raw URLs instead. These raw URLs are harder to interpret in reports, so provide a descriptive link name wherever possible.