Compare terminology for Analytics data passed through the Analytics Source Connector

Some terminology differences exist between Adobe Analytics, Data Feeds, Analytics Source Connector/Data Lake, and CJA. This topic aims to highlight and clarify those differences.

Related Terms Adobe Analytics Adobe Analytics Data Feeds Analytics Source Connector/Data Lake CJA Notes
  • Hits
  • Occurrences
  • Records
  • Events
 Occurrences metric

See:		 Count of rows (records) in the data feed file Count of rows (records) in the dataset

See:		 Events metric
  • Unique Visitors
  • Unique Devices
  • Unique Cookies
 Unique Visitors metric

See:		 Distinct values of post_visid_high & post_visid_low concatenated together.

See:		 Count distinct of endUserIDs._experience.aaid.id People metric, if endUserIDs._experience.aaid.id is chosen as the Person ID.
  • A “person” in Adobe Analytics is usually associated with a “device identifier” such as a cookie. AAID is the primary device identifier in Adobe Analytics, not ECID. See also AAID, ECID, AACUSTOMID and the Analytics Source Connector.
  • “Visitor” is not an out-of-the-box metric in CJA. But if you choose endUserIDs._experience.aaid.id as the Person ID, the People metric in CJA is roughly equivalent to Unique Visitors in Adobe Analytics.
  • People
 People metric

See:		 Not available Count distinct of <path>.stitchedId (available in stitched datasets only) People metric
  • The People metric in CJA is the count distinct of Person IDs. Depending on what you choose as the Person ID in the CJA connection, the People metric can mean different things.
  • Visits
  • Sessions
 Visits metric

See:		 Distinct values of post_visid_high, post_visid_low, visit_num & visit_start_time_gmt concatenated together.

See:		 Not available Sessions metric
  • Event deduplication
  • Metric deduplication
 See: The post_events_list column contains deduplicated event metrics.

See 		Not available See:
  • Event/metric de-duplication in Adobe Analytics differs slightly from CJA. In Adobe Analytics, deduplication occurs at data processing time. In CJA, deduplication occurs at report runtime, providing more flexibility. Deduplicated metrics may differ slightly in Adobe Analytics vs CJA.
  • Instances metrics
 See: Count of times a “pre” variable is not null (e.g. eVar1). Count of times a “mid” variable is not null (e.g. _experience.analytics.
customDimensions.eVars.eVar1).		 You can create Instances metrics by creating metrics from eVar fields.
  • Instances is normally associated with prop and eVar columns as a means to determine how many times the variable has been set.

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