There are two ways to use metrics in Analysis Workspace.

You can either drag a standard metric, calculated metric, or calculated metric template from the Components menu to the table:


While this is seemingly simple, the use of metrics is rather powerful. You can add metrics to a report by dragging the appropriate metric to the metrics section of a table. You can also break down dimensions by metrics, giving you fine-grained control over the table view. Furthermore, you can insert a metric as a dimension and a dimension as a metric to create an overtime report. Play around with the various components and see what you can do. The possibilities are endless.

Or you can click Components > New Metric. This will take you to the Calculated Metric Builder, where you can build custom metrics from existing metrics.

To make it easier to quickly create calculated metrics, Create metric from selection has been added to the column right-click menu in Freeform Tables. This option displays when one or more header column cells are selected.

Calculated Metrics: Implementation-less metrics (3:42)

Compare metrics with different attribution models

If you’d like to quickly and easily compare one attribution model to another, right click a metric and select Compare Attribution Models:

Compare attribution

This shortcut lets you quickly and easily compare one attribution model to another without dragging in a metric and configuring it twice.

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