There are many ways you can take your attribution methodology to the next level with Adobe Analytics. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace.
UPDATE: There have been several improvements made to Workspace since this video was published. We are leaving the video live because it has some great tips that you should know anyway.
First, be sure to check out the Attribution IQ features that will help take your marketing attribution analysis even further. This includes the following videos and the videos around them:
Second, if you are following the steps in this video, be aware that you can use the Freeform Table Builder to setup your table.
For more information on this topic, please visit the documentation.
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!