What’s New

The following features are new or recently changed.

Date Feature Description For More Information
1 November 2022 Help A new document explains how to implement click-through and view-through signal sharing between Advertising DSP and Adobe Target, set up an A/B test activity in Target for your DSP ads, and how to set up Adobe Analytics Analysis Workspace to view the test data. See “Configure A/B Tests in Adobe Target for Advertising DSP Ads.”
17 August 2022 Help A new chapter explains all ways in which Adobe Advertising is integrated with Adobe Audience Manager. See the chapter on “Integration with Adobe Audience Manager,” including an overview of “Adobe Advertising Integrations with Adobe Audience Manager.”
27 April 2021 Analytics for Advertising Learn why and how to add Analytics for Advertising macros to your Google Campaign Manager 360 ad tags to send click data to Adobe Analytics. See “Append Analytics for Advertising Macros to Google Campaign Manager 360 Ad Tags.”
19 April 2021 Analytics for Advertising Learn why and how to append macros to your Flashtalking ad tags to send click data to Adobe Analytics. See “Append Analytics for Advertising Macros to Flashtalking Ad Tags.”
27 October 2021 Analytics for Advertising If your organization wants to switch from using the legacy Adobe Analytics visitorAPI.js library to the Adobe Experience Platform Web SDK library (alloy.js) for data collection, you’ll need to make some changes to enable ID stitching. See “Using the Last Event Service JavaScript Library with Adobe Experience Platform Web SDK.”
26 May 2021 Help The chapter “Analytics for Advertising” now includes a subchapter on “Working in Analytics Marketing Channels.” See: “Fundamentals of Marketing Channels,” “Using Adobe Advertising IDs to Create Analytics Marketing Channels Processing Rules,” “Using Analytics Marketing Channels with Adobe Advertising Data,” and “Why Channel Data Can Vary Between Adobe Advertising and Analytics Marketing Channels.”
26 May 2021 Help A link to all video tutorials about Analytics for Advertising was added. Video tutorials about Adobe Advertising integrations

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