Append Analytics for Advertising Macros to Google Campaign Manager 360 Ad Tags

Last update: August 16, 2023

CREATED FOR:

  • User
  • Developer

Advertisers with an Adobe Advertising-Adobe Analytics Integration Only

Applicable to Advertising DSP only

If you use ad tags from Google Campaign Manager 360 for your Advertising DSP ads, append Analytics for Advertising parameters to your landing page URLs using the %p macro. The parameters record AMO ID (s_kwcid) and ef_id query string parameters in the landing page URL, allowing Adobe Advertising to send click data for the ads to Adobe Analytics.

Use macros for Campaign Manager 360 display and video ads for the following types of Analytics for Advertising implementations:

  • Advertisers with the Adobe Analytics for Advertising JavaScript code implemented on their websites: The JavaScript code already records the AMO ID (s_kwcid) and ef_id query string parameters. However, using macros extends tracking to include click-based conversions when third-party cookies aren’t supported. The best practice is to add the macros in the following sections to your ad tags to capture additional click-through data that isn’t captured through the JavaScript code.
NOTE
The JavaScript code is a solution for click tracking only while cookies are still available. Once cookies are discontinued, implementing the following macros will be necessary.
  • Advertisers whose websites don’t use the Analytics for Advertising JavaScript code and instead rely on Analytics server-side forwarding for click-through data only (without any view-through data): The following macros are required to report on-site click activity driven from ads you buy through Adobe Advertising.

Append the Macros to Your Google Campaign Manager 360 Ads

Within Google Campaign Manager 360, append to the following parameter to the landing page URL for each of your display and video ads: %pamo=!;

You can specify the landing page URL in several ways. Instructions for each option are included in the following subsections.

The following is an example of the landing page URL formatted with the suffix.

https://www.adobe.com/home?someparam1=somevalue1&%pamo=!;
NOTE
  • If the landing page URL includes a hash symbol (#), which is not common, then place the amo parameter before the hash symbol.
  • If no other parameters are included after the amo parameter, then add a parameter (for example, &a=b) after it. Example: https://www.adobe.com/home?someparam1=somevalue1&%pamo=!;&a=b#login

Configure the Advertiser-Level Landing Page URL Suffix

  1. See the instructions to open the advertiser properties.
  2. In the Landing page URL suffix settings, include %pamo!; in the URL suffix field.

Configure the Campaign-Level Landing Page URL Suffix

  1. See the instructions to open the campaign properties.
  2. In the Landing page URL suffix settings, include %pamo!; in the URL suffix field.

Configure the Creative-Level Landing Page URL Suffix

  1. Open the creative properties.
  2. In the Click tags setting, include %pamo!; in the Landing page column for the click tag.