Name The report name. The maximum length is 180 characters.
Report Type The type of report: Custom (which includes most available options), Billing, Conversion, Device, Frequency (by Impression), Frequency (by App/Site), Geo, Margin, Media Performance, Segment, Site, Household Reach & Frequency, or Household Conversions.
Timezone: The timezone for reporting.
Observe Daylight Savings Time: Considers Daylight Saving Time in the reported times.
[Date Range]: The date range for which to generate data. The number of days available varies by report and by the selected dimensions. Choose one:
Previous N days: Includes data for a specific number of days before today.
Custom: Includes data between specific beginning and end dates. To report data through the previous day, select Present.
Last Calendar Month: Includes data for the previous calendar month.
Add Filters: (Optional) Additional dimensions by which to filter the data, whether or not the dimensions are included as columns in the report. The available filters vary by report type and may include: Account*, Ad Type, Ads, Advertiser, Campaign, Country, * Package, Placement, Video, and Video Duration.
* Account is available for the following report types only when your organization is configured for cross-account reporting: Custom, Site, Segment, Geo, Device, Frequency (by Impression), and Conversion. Contact your Adobe Account Team for more information about cross-account reporting.
To apply one or more filters, do the following:
Select To Add As Report Headers: The data columns, or headers, to include in the report. To add a column, expand the category and select the check box next to the column name. The available columns vary by report, and all unavailable metrics are disabled. The available data categories include:
The Household Reach & Frequency report can include only one dimension.
The Household Reach & Frequency report can include either overlap metrics or non-overlap metrics, but not both.
Conversion Metrics (sorted by advertiser)
Custom Goals (sorted by advertiser)
See “Available Report Columns” for descriptions of all options.
Drag to Re-Order Report Headers Below: The order of the column headers. You can drag and drop any column to customize the order.
Format: Whether to generate a report in CSV (comma-separated values) or Tab (tab-separated values) format.
Headers: Whether to Include or Do Not Include column headers.
Attribution Rule Settings: The settings vary by report type:
[Attribution Type]: (Household Conversion reports with Conversion Metrics or Custom Goals columns; advertisers with Adobe Advertising conversion tracking only) Within the report, how to attribute conversion data in a series of events that lead to a conversion:
Unique: (The default) Counts the number of times a dimension value (such as a device or placement) was on the path to conversion.
Multi-Touch Attribution (MTA): Distributes the credit of each conversion based on the frequency of occurrence of the dimension value (such as a device or placement) on the path to conversion. For example, if there were total of 10 impressions before conversion, with 8 on CTV and 2 on Mobile, then 80% of the credit (0.8) is given to CTV screens and 0.2 to Mobile.
[Rule Type]: (All Custom, Conversion, Device, Geo, Segment, and Site reports with Conversion Metrics or Custom Goals columns; advertisers with Adobe Advertising conversion tracking only) Within the report, how to attribute conversion data in a series of events that lead to a conversion. You can choose more than one rule if you want to compare differences between the rules.
Conversion paths include any impressions and clicks within the advertiser’s impression or click lookback windows, which are configured in Advertising Search, Social, & Commerce. Clicks are given preference to impressions during conversion attribution. Any clicks in a conversion path receive full credit based on the attribution rule. Impressions receive credit only when no clicks are tracked in the conversion path.
Last Event: Attributes conversions to the last click or impression in the conversion path.
Weight Last More: Attributes conversions to all events in the conversion path but gives the most weight to the last event and successively less weight to the preceding events.
Even Distribution: Attributes conversions equally to each event in the conversion path.
Weight First More: Attributes conversions to all events in the conversion path but gives the most weight to the first event and successively less weight to the following events.
First Event: Attributes conversions to the first click or impression in the conversion path.
U-shaped: Attributes the conversion to all events in the conversion path but gives the most weight to the first and last events, with successively less weight to the events in the middle of the conversion path.
Display Only: Attributes conversions to the last DSP click or impression in the conversion path. This includes video and connected TV ads and excludes clicks on Advertising Search, Social, & Commerce ads.
Social Only: Obsolete
Lookback: (Household Conversion reports with Conversion Metrics or Custom Goals columns; advertisers with Adobe Advertising conversion tracking only) Within the report, the maximum number of days after an impression event in which a conversion event can be attributed to it. The default is 30 days, and the maximum is 92 days.
Paths as Columns: (All Custom, Conversion, Device, Geo, Segment, and Site reports with Conversion Metrics or Custom Goals columns) Which types of conversions to report when prior events occurred on the same device. You can include up to three types. For each selected type, a separate column is included for each conversion metric and is appended with the specified suffix ((tl), (ct), or (vt)):
Total (TL) = CT + VT * VT weight: Includes conversions attributed to clicks (CT for click-through) and to impressions (VT for view-through). Conversions attributed to impressions are multiplied by the specified view-through weight. The default view-through weight is 100%, which means that conversions attributed to impressions are counted as 100% of the value of conversions attributed to clicks.
With Clicks (CT): Includes only conversions attributed to clicks.
Impressions Only (VT): Includes only conversions that were attributed to impressions because no clicks were tracked in the conversion path.
Conversion Reporting Based On: How to report conversion data:
Conversion Timestamp: (The default) Conversions will be associated with the conversion date.
Event Timestamp: Conversions will be reported based on the date of the impression or click that caused the conversion, as determined by the specified Attribution Rule Settings.
Destination Type: Choose one of the following destination types:
You can’t change the destination type once you save the report.
Email: (Email destination type only) For each address, enter the address and click +.
Destination Name: (S3, FTP, sFTP, and FTP SSL destination types only) The names of the report destinations to which the custom report will be sent.
To specify an existing destination, select a destination name from the list. You can select multiple destination names separately.
To create a new destination:
Click Add New Destination.
Enter the report destination settings, and click Save.
Back in the report settings, click Refresh Destination Names.
The new destination is now available from the list of existing destinations, and you can optionally add it to the report.
Frequency: (For each Destination Name) How often to send the report to the destination: Once, Daily, Weekly, or Monthly.
Start Day: (For each Destination Name with a Frequency of Weekly or Monthly) Which day to generate the report. For weekly reports, select the day of the week. For monthly reports, select the numeric day of the month.
When to Generate: When to generate the report: On Schedule or Run Now. Scheduled reports are delivered by 09:00 in the account’s timezone.
End Date: The report expiration date, which can be up to four months away. Before a report expires, all specified email recipients receive an email alert seven days and one day before the expiration date. To keep the report longer, change the expiration date in the report settings.
You can run a custom report at any time from the Reports view.