Audience Settings

Third Party Segments

(Optional) Any standard segment that is available through Advertising Cloud’s third-party data taxonomy, to include in the audience configuration.

First Party Segments

(Optional) Any first-party segments imported and/or custom segments imported for the account, to include in the audience configuration.

Adobe Segments

(Optional) Any Adobe Analytics or Adobe Audience Manager segments to include in the audience configuration.

Custom Segments

(Optional) Any user-created segments, which are captured using custom Advertising Cloud segment pixels, to include in the audience configuration. This can include standard custom segments and CCPA opt-out-of-sale segments.

Saved Audiences

(Optional) Any existing audiences built in Audience Library to include in the audience configuration.

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