在此頁面上：瞭解Live活動如何在Android或iPhone鎖定畫面及Dynamic Island上提供持續性的即時更新，以便讓使用者在進行中的事件中持續參與，並規劃透過Adobe Journey Optimizer傳送這些事件所需的設定及API觸發的行銷活動。
即時動態是裝置鎖定畫面上所顯示的永久、可瀏覽的 UI 元素。 它們可讓您的應用程式提供即時且最新的資訊，讓使用者在整個進行中的事件中都能獲得最新資訊，而不需要他們開啟應用程式或接收重複的推播通知。
不同於傳統的推播通知，即時動態代表以狀態為基礎的參與：這些活動不會傳送一次性警報，而是會維持持續的、情境式的存在，並隨著事件的發展而動態更新。
主要優點
即時動態將行動參與從通知型轉變為狀態型，讓品牌能夠：
- 在整個高價值事件中，持續存在於鎖定畫面上
- 以動態方式更新資訊，避免重複通知給使用者帶來負擔
- 提供與現實事件相連結的 更豐富、更情境式 的行動時刻
- 在進行中交易或即時體驗期間提高參與度和保留率
透過Adobe Journey Optimizer，您可以透過API觸發的行銷活動，以程式設計方式從遠端開始、更新和 結束 上線活動，以大規模支援個別和受眾型使用案例。
即時動態 只能 透過 API 觸發的行銷活動啟動，可讓您提供自訂承載，並透過自己的承載執行所有個人化。
必須根據預期的即時動態使用案例選取適當的 API 觸發行銷活動類型：
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針對廣播使用案例、大規模傳送的對象型更新，選取API觸發的行銷：
- 體育賽事分數和即時事件倒計時
- 航線上所有乘客的航班狀態更新
- 跨使用者區段的共用體驗
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針對個別使用案例選取API觸發異動，每個使用者即時更新1:1：
- 訂單追蹤與交付進度
- 設施或服務狀態更新
- 即時預訂和預約確認
快速入門手冊
請完成下列步驟，在您的應用程式中設定並實施即時動態：
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透過建立行動設定來設定您的環境。
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整合 Adobe Experience Platform Mobile SDK
與 Adobe Experience Platform Mobile SDK 整合，以啟用鎖定畫面和動態島上的即時動態更新。
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在 Journey Optimizer 中使用 API 觸發的行銷活動來啟動您的即時動態。
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開始使用內建報告來衡量您的即時動態的影響。
作法影片
探索如何使用 Adobe Journey Optimizer 設定 iOS 即時動態，以在 iPhone 鎖定畫面和動態島上提供豐富的即時更新。
瞭解如何在Adobe Journey Optimizer中建立和傳遞Android即時更新。 本教學課程說明如何設定Android即時更新頻道、建立和啟用行銷活動，以及使用API來開始、更新和結束客戶歷程中的即時體驗。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces Live activities as persistent, real-time updates on the Android or iPhone Lock Screen and Dynamic Island, and explains that in Adobe Journey Optimizer they are sent only through API-triggered campaigns.
Intents:
- Understand what Live activities are and how state-based engagement differs from push notifications
- Determine when to use API-triggered Marketing (broadcast) versus API-triggered Transactional (individual) campaigns
- Plan the quick start steps: create a mobile configuration, integrate the Mobile SDK, create a Live activity, and track campaigns
Glossary:
- Live activity: A persistent, glanceable UI element on the device lock screen that presents real-time, up-to-date information throughout an ongoing event (product-specific)
- State-based engagement: A continuous, contextual presence that updates dynamically as events evolve, in contrast to one-time alerts
- Dynamic Island: The iPhone display area where Live activities appear alongside the Lock Screen
- API-triggered Marketing: The campaign type used for broadcast use cases, sending audience-based updates at scale (product-specific)
- API-triggered Transactional: The campaign type used for individual use cases, sending 1:1 real-time updates per user (product-specific)
Guardrails:
- Live activities can only be initiated via API-triggered campaigns, and all personalization is performed through your own payload.
- Broadcast use cases require an API-triggered Marketing campaign; individual use cases require an API-triggered Transactional campaign.
Terminology:
- Canonical name: Live activity — Acronym: n/a — variants: Live activities
- Synonyms: “broadcast use cases” = “audience-based updates sent at scale”
- Synonyms: “individual use cases” = “1:1 real-time updates per user”
- Do not confuse: “API-triggered Marketing” (broadcast, audience-based) ≠ “API-triggered Transactional” (individual, 1:1)
- Do not confuse: “Live activity” (persistent, continuously updatable presence) ≠ “traditional push notifications” (deliver one-time alerts)
FAQ:
- Q: Which devices show Live activities? — The page describes Live activities on the Android or iPhone Lock Screen and Dynamic Island.
- Q: How are Live activities initiated? — Only via API-triggered campaigns, with all personalization performed through your own payload.
- Q: When should I use API-triggered Marketing versus API-triggered Transactional? — Marketing for broadcast, audience-based use cases such as sports scores or flight status; Transactional for individual 1:1 use cases such as order tracking or booking confirmations.
- Q: What are the quick start steps? — Create a mobile configuration, integrate the Adobe Experience Platform Mobile SDK, create a Live activity through an API-triggered campaign, then track the impact with built-in reports.