Overview of the integration between Adobe Advertising with Customer Journey Analytics

Advertisers with both Analytics for Advertising and Customer Journey Analytics have the same functionality that they have through Analytics for Advertising, with the addition of visualizations in Customer Journey Analytics.

You’ll still track click-through events using the Adobe Experience Platform Web SDK (alloy.js) or the Adobe Experience Cloud Identity Service (visitorAPI.js). Advertisers with Advertising DSP will still use a JavaScript snippet to track view-through events. Data available in Customer Journey Analytics includes:

• Campaign performance data from Adobe Advertising in Customer Journey Analytics

• Site activity and conversions tracked by Google Ads and Microsoft Advertising in Customer Journey Analytics, updated daily

• Attribution data from Analytics in Adobe Advertising, where it can be used for optimization and reporting

In this use case, you should still optionally collect historical data for AMO IDs and EF IDs for use in Customer Journey Analytics.

Advertisers with Customer Journey Analytics but not Analytics for Advertising can natively exchange data between Adobe Advertising and Customer Journey Analytics using the Adobe Experience Platform Web SDK. You can track site events using cookies, hashed IP, and universal IDs (LiveRamp RampIDs and ID5 IDs) and attribute site events to paid media activity. The following data is available at the campaign, ad group, package, placement, and keyword levels:

• Campaign performance data from Adobe Advertising in Customer Journey Analytics

  Note: Data from Apple and Tiktok isn’t available.

• Site activity and conversions tracked by Google Ads and Microsoft Advertising in Customer Journey Analytics

• Attribution data from Customer Journey Analytics in Adobe Advertising, where it can be used for optimization and reporting

In this use case, use Web SDK to track site events (using cookies, hashed IP addresses, or universal IDs) and attribute the site events to paid media activity in Google Ads, Microsoft Advertising, Meta, and Adobe DSP. You’ll also use Adobe Experience Platform for data collection.

Event-level data: Timestamped events, such as Sessions, Page Views, Lead Form Submits, and Application Submits.

Summary data: Aggregated reporting data, such as Ad Platform, Campaign, Placement, Impression, Click, and Cost.

Classification/dimensions data: Reporting dimensions, such as Adobe Advertising campaign name, portfolio name, or placement ID. You can look up (filter) your event-level data and summary data by classification/dimension.