Adobe Advertising metrics and dimensions in Customer Journey Analytics
Advertisers with an Adobe Advertising-Customer Journey Analytics Integration Only
Beta feature
Adobe Advertising passes traffic metrics and dimensions to Customer Journey Analytics daily. Web SDK captures Adobe Advertising click-throughs and view-throughs in real time and passes them to Customer Journey Analytics.
Adobe Advertising traffic metrics
In the following table:
-
“XDM Field Name” is the field name in Adobe Experience Platform.
-
“XDM Field Display Name” indicates the display name within Customer Journey Analytics.
Adobe Advertising Field Name
XDM Field Name
XDM Field Display Name
Source
Date
Date
All
AMO ID
skwcid
Adobe Advertising ID
All
AMO Impressions
adobe_advertising_impressions
Adobe Advertising Impressions
All
AMO Clicks
adobe_advertising_clicks
Adobe Advertising Clicks
All
AMO Cost
adobe_advertising_cost
Adobe Advertising Cost
All
Currency Code
currency
Currency
All
AMO Views
adobe_advertising_views
Adobe Advertising Views
Ad Cloud DSP
AMO Views 25% Complete
adobe_advertising_views_25_pct
Adobe Advertising Views 25% Complete
Ad Cloud DSP
AMO Views 50% Complete
adobe_advertising_views_50_pct
Adobe Advertising Views 50% Complete
Ad Cloud DSP
AMO Views 75% Complete
adobe_advertising_views_75_pct
Adobe Advertising Views 75% Complete
Ad Cloud DSP
AMO Views 100% Complete
adobe_advertising_views_100_pct
Adobe Advertising Views 100% Complete
Ad Cloud DSP
AMO Minutes Viewed
adobe_advertising_minutes_viewed
Adobe Advertising Minutes Viewed
Ad Cloud DSP
AMO Viewable Impressions
adobe_advertising_viewable_impressions
Adobe Advertising Viewable Impressions
Ad Cloud DSP
AMO Not Viewable Impressions
adobe_advertising_not_viewable_impressions
Adobe Advertising Not Viewable Impressions
Ad Cloud DSP
AMO Measurable Impressions
adobe_advertising_measurable_impressions
Adobe Advertising Measurable Impressions
Ad Cloud DSP
Adobe Advertising dimensions
In the following table:
-
“XDM Field Name” is the field name in Adobe Experience Platform.
-
“XDM Field Display Name” indicates the display name within Customer Journey Analytics.
Adobe Advertising Field Name
XDM Field Name
XDM Field Display Name
Source
Key
skwcid
Adobe Advertising ID
Ad Platform
adobe_advertising_ad_platform
Adobe Advertising Ad Platform
Account
adobe_advertising_account
Adobe Advertising Account
Campaign
adobe_advertising_campaign
Adobe Advertising Campaign
Ad Group
adobe_advertising_ad_group
Adobe Advertising Ad Group
Keyword
adobe_advertising_keyword
Adobe Advertising Keyword
Ad
adobe_advertising_ad
Adobe Advertising Ad
Placement
adobe_advertising_placement
Adobe Advertising Placement
Match Type
adobe_advertising_match_type
Adobe Advertising Match Type
Ad Title
adobe_advertising_ad_title
Adobe Advertising Ad Title
Ad Description
adobe_advertising_ad_description
Adobe Advertising Ad Description
Ad Destination URL
adobe_advertising_ad_destination_url
Adobe Advertising Ad Destination URL
Ad Display URL
adobe_advertising_ad_display_url
Adobe Advertising Ad Display URL
Device
adobe_advertising_device
Adobe Advertising Device
Keyword MatchType
adobe_advertising_keyword_matchtype
Adobe Advertising Keyword MatchType
Network
adobe_advertising_network
Adobe Advertising Network
Ad Type
adobe_advertising_ad_type
Adobe Advertising Ad Type
Product Target
adobe_advertising_product_target
Adobe Advertising Product Target
Landing Type
adobe_advertising_landing_type
Adobe Advertising Landing Type
Optimization
adobe_advertising_optimization
Adobe Advertising Optimization
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